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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.

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How to Improve Marketing and Sales Using Customer Journey Mapping

GetFeedback

Strategies for leveraging the practice of customer journey mapping across Marketing and Sales departments.

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Guest Post: How to Use the Customer Journey to Create an Engaging Affiliate Marketing Strategy

ShepHyken

Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. Having an affiliate marketing strategy will drive traffic, improve leads, sales, and encourage customers to engage with your brand.

Marketing 309
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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well.

B2B 382
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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale. In this webinar, you will learn: The importance of customer appreciation.

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Talking Trash: How Damaged Goods Kill Sales

Beyond Philosophy

I was thinking about this research in the context of our behavioral journey mapping , where we identify customer touchpoints and assess customers’ emotional reactions at each one. That might mean it’s been damaged, or the alternation might be a misguided marketing attempt.

Sales 279
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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

They write about how improving customer journeys increases business growth. When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers.