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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.

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5 Rules for using Behavioral Science in Journey Mapping

Beyond Philosophy

The 5 Rules for Behavioral Journey Mapping. We were training customers with journey mapping recently when it became apparent that people didn’t understand what journey mapping could do for them. Our version of journey mapping is called Behavioral Journey Mapping.

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Top 5 Customer Service & CX Articles for Week of December 2, 2024

ShepHyken

Customer Experience Journey Mapping Strategies to Improve Business Performance by Mike Henry (InMoment) Customer experience journey mapping is how organizations visualize the end-to-end customer experience. Effective customer journey maps result in improved customer experience and business performance.

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How combining this behavioral checklist to your journey maps will dramatically improve them

Beyond Philosophy

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.

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Customer Journey Mapping: A Step-by-Step Guide to Uncover Pain Points and Delightful Moments

Win the Customer

Customer Journey Mapping (CJM) is a powerful tool that helps businesses visualize and analyze the interactions customers have with a brand throughout their lifecycle. By mapping out these journeys, businesses can identify pain points, opportunities for improvement, and moments of delight. What is Customer Journey Mapping?

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Ecommerce customer journey map + template

delighted

7 stages of the ecommerce customer journey How to learn about your customers across the ecommerce customer journey What is the ecommerce customer journey? The ecommerce customer journey maps the complete end-to-end experience of an online shopper’s path with your business.

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How Well Do You Know What You Really Want?

Beyond Philosophy

Mapping out customer behavior can help you identify Naïve Diversification Bias when it occurs. Many organizations participate in journey mapping, which is an excellent way to identify these moments in the customers’ process. However, it does not show customer behavior. This podcast is produced by Resonate Recordings.