ShepHyken

FEBRUARY 26, 2021

Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. Having an affiliate marketing strategy will drive traffic, improve leads, sales, and encourage customers to engage with your brand.

Marketing 312

Marketing Journey mapping Upselling Advertising 312

ChurnZero

DECEMBER 1, 2023

The essential handbook for building the modern customer success program Are you ready to elevate your SaaS business with a robust customer success program? Dive into “the ultimate guide to customer success in SaaS” and gain the insights and strategies you need to create a high-performing customer success team.

SaaS 52

SaaS Customer advocacy Journey mapping Customer centricity 52

aircall

MARCH 27, 2017

This article is part two of a series on customer journey mapping. This second one explains how to plot a successful customer journey map and how to use it to your business’ and your customers’ advantage. Your customer journey map will be rooted in your customers’ actions, behaviors, challenges, and needs.

Journey mapping 82

Journey mapping Accountability Customer retention Morale 82

ChurnZero

JUNE 27, 2023

The answer is simple: you need a digital-first strategy. In my view, an effective digital customer success strategy has four key steps involving: Customer data Customer segmentation Automation A customer journey map 1. This affects your customer segmentation strategy. They feel it’s not good or clean enough to use.

Journey mapping 52

Journey mapping SaaS Customer advocacy Finance 52

ChurnZero

APRIL 1, 2024

AI is changing just about everything within the SaaS and technology space. It’s easier than ever before to map out effective customer journeys with au tomated milestones and tasks. Onboarding is an essential part of any customer journey map, and sets the tone for the rest of the customer journey.

Journey mapping 76

Journey mapping Feedback SaaS Surveys 76

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. First, we’ll look at how the flywheel model has redefined our understanding of the customer journey.

SaaS 96

SaaS Journey mapping Best practices Customer advocacy 96

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. MH : Within my team, we have about three or four resources to work with Teresa on the digital content because we have a lot of digital messaging that goes out throughout the customer journey. Well, if you’re Aruba, you go digital.

Journey mapping 113

Journey mapping Accountability Marketing Metrics 113

Totango

FEBRUARY 10, 2021

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. In this guide, we’ll lay out a seven-step customer success strategy you can use to promote winning outcomes for your clients: Prioritize a culture of customer success. Proactively guide customer growth.

Customer retention 87

Customer retention Journey mapping SaaS Benchmark 87

Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?

SaaS 76

SaaS Best practices Upselling Journey mapping 76

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. MH : Within my team, we have about three or four resources to work with Teresa on the digital content because we have a lot of digital messaging that goes out throughout the customer journey. Well, if you’re Aruba, you go digital.

Journey mapping 88

Journey mapping Accountability Marketing Metrics 88

Quadient

APRIL 24, 2016

Customer Journey Mapping: A brand's GPS to loyalty and advocacy. Don’t assume a customer journey is a linear path. Customers don’t see the journey: they just want to purchase a product or service from your company; get their product repaired as quickly as possible or get an answer to their question in a short amount of time.

Journey mapping 52

Journey mapping SaaS Healthcare Banking 52

Totango

MARCH 16, 2021

B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping. How journeys differ for B2B and B2C customers. How to analyze your customer journey. Basics of Customer Journey Mapping. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 118

B2C B2B Journey mapping SaaS 118

JivoChat

NOVEMBER 22, 2021

Do you have a Software as Service (Saas) company and haven’t developed any marketing strategies yet? SaaS content marketing is an important part of conquering visibility and showing the importance of your service. . The importance of SaaS Content Marketing? 10 Saas Content Marketing strategies to implement.

SaaS 52

SaaS Marketing B2B Metrics 52

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 119

B2B Journey mapping SaaS Upselling 119

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. What Is a Customer Engagement Strategy? What Are the Benefits of Customer Engagement Strategies?

Journey mapping 79

Journey mapping SaaS Enterprise B2B 79

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. MH : Within my team, we have about three or four resources to work with Teresa on the digital content because we have a lot of digital messaging that goes out throughout the customer journey. Well, if you’re Aruba, you go digital.

Journey mapping 62

Journey mapping Accountability Marketing Metrics 62

Lumoa

FEBRUARY 9, 2023

By understanding customer needs, preferences, and behaviors, businesses can work to create and maintain customer engagement strategies that meet customer expectations. Customer Feedback Loops Customer feedback loops are customer experience strategies used to capture customer feedback and quickly respond to customer inquiries.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

Lumoa

MARCH 20, 2018

CM strategy in the company could be decided into 6 components defined by Bob Hayes for CustomerThink. Successful brands focus on developing a seamless experience that ensures each touchpoint interconnects and contributes to the overall journey." Check the video below from UX Mastery to understand the basics of customer journey mapping.

Customer Experience 107

Customer Experience B2C Journey mapping B2B 107

Education Services Group

AUGUST 25, 2023

The post Is the SaaS business equivalent to “girl math”? My Tesla is basically free because I never have to pay for gas (credit to Stephen Colbert) Disclaimer : other than ego, no bros were injured during the writing and reading of this piece. appeared first on ESG.

SaaS 52

SaaS Sales Journey mapping Feedback 52

Totango

AUGUST 11, 2022

Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. Why Digital Client Relationships are Crucially Important for SaaS Businesses.

SaaS 109

SaaS Journey mapping B2B Feedback 109

CSM Practice

AUGUST 7, 2020

CSM Practice conducts Customer Success Executives Roundtable every third Tuesday of the month where you can connect and exchange strategies and tactical advice with your peers. The customer journey maps allow customer success managers to feel that they can lead the customer during their journey and become more proactive.

Journey mapping 81

Journey mapping Morale SaaS Education 81

Totango

MAY 6, 2021

We’ll discuss what customer retention means as a concept, as a strategy and as a metric. As a concept, in a SaaS context, it represents how successful a company is at getting customers to renew subscriptions or licenses. As a strategy, customer retention refers to the actions a company takes to proactively promote higher retention.

Customer retention 75

Customer retention Best practices Education Benchmark 75

ClientSuccess

DECEMBER 20, 2018

While end-of-year planning is the perfect place to rethink game plans and ensure your strategy is in line with your company’s corporate goals , it’s also a time of opportunity and forward-thinking. Here are five customer success strategy stack pillars that will help take your customer success to world-class standards.

Journey mapping 49

Journey mapping SaaS Metrics Accountability 49

ChurnZero

FEBRUARY 9, 2021

Customer Experience: Journey Mapping. Course Description: If you strive for a customer-centric culture, you have to understand the customer’s journey—every step of the way. Customer journey mapping is a powerful way to find pain points and opportunities in your customer experience. Level: Intermediate.

Journey mapping 98

Journey mapping Best practices Upselling Consulting 98

Totango

MARCH 23, 2021

A customer journey analysis helps you improve SaaS client experience and increase retention by optimizing the steps customers take in their relationship with your product and brand. You can approach doing a customer journey analysis as a six-step process: Gather customer journey data.

Journey mapping 89

Journey mapping SaaS Best practices Benchmark 89

CSM Practice

MARCH 8, 2021

What are the steps to achieve world-class Customer Success with End-to-End Strategy Design? How can you define the current situation of the company, uncover core challenges and opportunities, develop and execute customer success strategies best fit for your organization?

Journey mapping 52

Journey mapping Best practices Enterprise Customer retention 52

ChurnZero

APRIL 8, 2020

Given these evident benefits, it’s easy to see why customer advocacy is a hot topic in the SaaS industry at the moment. . This places even more pressure on SaaS companies to retain their current customers and provide a product that delights users, and dramatically increases the need to build an army of customer advocates!

Customer advocacy 81

Customer advocacy Journey mapping SaaS Gamification 81

ChurnZero

MAY 3, 2022

Across more than 30 playlists, you’ll discover everything you need to know about upsell, launching CS, customer training, CS careers, customer value management, retention and renewals, customer journey maps, health scores, segmentation, QBRs and much more. Crash Course in Customer Success and SaaS Metrics (with Dave Kellogg).

Journey mapping 98

Journey mapping SaaS Customer centricity Education 98

Education Services Group

JUNE 4, 2020

Identifying and testing new CS strategies. You can utilize incubation to try a new communication strategy on an established segment of your customers or to test new aspects of your CS framework as you build out. What phase of your customer journey map are you focusing on? Customers change. Their needs change.

Journey mapping 52

Journey mapping Construction Benchmark SaaS 52

Totango

AUGUST 18, 2022

A lot goes into crafting the ideal onboarding process for SaaS products. In the SaaS industry, onboarding is the process of guiding a new customer through the steps they need to start using the product they just purchased. Why Optimizing Your SaaS Onboarding Matters. A Customer Onboarding Checklist for Successful CS Teams.

Journey mapping 95

Journey mapping SaaS Upselling Enterprise 95

SmartKarrot

DECEMBER 30, 2021

Customer journey mappings have gained a lot of traction amongst B2B SaaS organizations. But you need to spend quality time and resources in the journey mapping process. Unfortunately, customer journey maps fall short of expectations a lot of time. Like what you are reading? Sign up for our newsletter.

Journey mapping 10

Journey mapping B2B SaaS Feedback 10

CSM Practice

AUGUST 7, 2020

CSM Practice conducts Customer Success Executives Roundtable every third Tuesday of the month where you can connect and exchange strategies and tactical advice with your peers. The customer journey maps allow customer success managers to feel that they can lead the customer during their journey and become more proactive.

Journey mapping 52

Journey mapping Morale SaaS Education 52

CustomerSuccessBox

DECEMBER 17, 2021

And the “buyer journey” and the “customer lifecycle” are two main examples. A complete understanding will allow you to implement effective marketing and user optimization strategies. Every B2B Saas company tracks its conversion rate. provide a way to measure the effectiveness of customer journey optimization.

Journey mapping 52

Journey mapping B2B SaaS Metrics 52

CustomerSuccessBox

APRIL 12, 2022

The needs of customers are continuously evolving and with that, you as a business should also reshape your strategy to keep up with the trend and maintain the growth of your business. Here we have jotted down the essential strategies to be included in your Customer success checklist for the year 2022. Prescriptive Customer Success.

Journey mapping 52

Journey mapping Construction Sales SaaS 52

SmartKarrot

JULY 24, 2020

A customer journey map is the visual representation of all these steps they take in their entire relationship with your business. To run a successful SaaS business, it is most important to understand your customers. A customer journey map helps you do all that. Why use a Customer Journey Map?

Journey mapping 10

Journey mapping SaaS Upselling Analytics 10

ChurnZero

JANUARY 6, 2022

Customer Success represents a large source of revenue-generation for SaaS businesses. Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. Choose Metrics that Emphasize Your Value. But Customer Success? Not so much.

Metrics 98

Metrics Journey mapping SaaS Sales 98

CustomerSuccessBox

SEPTEMBER 7, 2021

Pro Tip: Designing a Customer Onboarding Framework for B2B SaaS. #2 Future strategies are focused on aggregating customer data and incorporating AI to provide valuable and accurate insights on usage trends, potential churn, and growth opportunities. #3 8 Substantial Investment in Customer Journey Mapping.

Journey mapping 96

Journey mapping Engineering SaaS Upselling 96