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ESG’s own Madeline Evans, Britt Layman, and Marley Wagner joined last week’s ChurnZero webinar to discuss how high touch and tech touch engagement models can co-exist in Customer Success. Product updates, like Marley talked about in the webinar, aren’t likely to be considered spammy because their focus is on information and education.
B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Social media posts and ads.
Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. Why Digital Client Relationships are Crucially Important for SaaS Businesses.
During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat. Also, something that makes our team unique is that we have a team of about four or five people who focus on the journeymap and the lifecycle management of the customer. TC : Yes, definitely.
Now that we’ve spent months in this ongoing crisis and, unfortunately, know how this kind of situation can impact a customer success team (and a larger SaaS organization in general) down the road , customer success teams can take these new insights to build a strategic plan for crisis management. Toolkit: Churn Management Toolkit .
Given these evident benefits, it’s easy to see why customer advocacy is a hot topic in the SaaS industry at the moment. . This places even more pressure on SaaS companies to retain their current customers and provide a product that delights users, and dramatically increases the need to build an army of customer advocates!
In this recorded webinar, Dave Blake, CEO/Founder of ClientSuccess discusses a customer success maturity model that will help you build, scale, and optimize a high-impact team and culture of customer success. We held this webinar on Thursday, June 22, 2017 at 11:00 a.m. View the recorded webinar: Request the Recorded Webinar.
This live webinar is over and is now available as a recorded version. Webinar Details. Register to watch the recorded webinar here: Customer Success Pitfalls to Avoid During the Post-Sale Process. Register to watch the recorded webinar here: Customer Success Pitfalls to Avoid During the Post-Sale Process.
During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat. Also, something that makes our team unique is that we have a team of about four or five people who focus on the journeymap and the lifecycle management of the customer. TC : Yes, definitely.
Then, from specific modeling and strategies, I would map out who are the types of partners that you are wanting to bring in, and what type of implementation projects are they doing? Then align those and do journeymapping or customer experience mapping. What does the expectation from the customer look like?
If you work in a B2B SaaS company, you know that across the board, Q4 is always the biggest sales quarter of the year. Upcoming Customer Success Webinar. This webinar presents a proven model that you can use to help customers quickly shift their approach and build their capacity to drive their own internal success with your software.
Today’s customers expect (and sometimes demand) a never-ending wheel of attraction, engagement, and retention after purchasing both the simplest and most complex of SaaS offerings. ESG joined us for a webinar to discuss how automation and human touchpoints can not only coexist but amplify your outreach and efforts. Q&A Recap.
While 2020 was a completely unprecedented time for most SaaS organizations, their customers, and their employees, it also forced customer success teams to rethink how they worked with accounts and the services they provide. Build a thorough customer success journeymap for every single customer.
The SaaS industry has gone through a ton of instability this year, and seasoned CSMs know that this time of change is far from over. Build a customer success journeymap: Understanding the entire customer journey from onboarding to adoption to renewal to growth is key for proactive customer engagement.
When a SaaS organization is in the midst of scaling, there comes a time when there starts to be a clear differentiation between SMB customers and enterprise customers. Understanding what your enterprise customers want to achieve with your product can help influence every decision made throughout the customer journey.
In my view, an effective digital customer success strategy has four key steps involving: Customer data Customer segmentation Automation A customer journeymap 1. Some of these include in-app communication and walkthroughs, chatbots , customer communities, knowledge bases, videos, and webinars, to name a few.
If B2B SaaS were on a dating site, it’d be looking for a lifelong commitment; a scary thought for potential suitors when there are plenty more fish in the sea. Upcoming Webinar: Digital Customer Success Strategies to Drive User Adoption. In this webinar, we will discuss how to: 1. Finding Loyalty in a Hopeless Place.
During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat. Also, something that makes our team unique is that we have a team of about four or five people who focus on the journeymap and the lifecycle management of the customer. TC : Yes, definitely.
CustomerGuru CEO Lynn Tsoflias outlined the benefits of both high-touch and digital-focused CSMs in the webinar, Scaling Customer Success : So, what’s at the top of your list to keep for analog interactions? Resources to dig deeper: 8 SaaS Onboarding Best Practices , How to Streamline Onboarding to Reduce Churn (webinar).
To learn how Customer Success Managers can maximize this valuable customer time, we hosted a webinar with The Success League’s Amy Mustoe. During this webinar, we covered: The types of customer reviews and when to use them. If you missed the webinar, you can watch it on-demand. How to do your homework before an EBR.
Then we’ll break down how you can deliver value at each of your customer journey stages to promote higher customer retention and brand advocacy at the end of the process. Mapping the Stages of Today’s Customer Journey. The SaaS business model has transformed contemporary understanding of customer journey stages.
This can work if your product is super simple (think Spotify or Netflix), but in our experience, most products are just not that easy to navigate (especially in the B2B SaaS world). Keep up-to-date journeymaps and workflows on hand. Getting Started with Digital Customer Success. Getting Started Checklist. Watch the recording.
However, SaaS companies should also be taking advantage of the opportunity to learn from churned (and renewed) customers using similar techniques. Churn destroys SaaS business valuation. Every SaaS business deals with churn, but it’s up to you to leverage the lessons learned into actions that improve the business.
To talk on this topic of how to build effective Success Plans we hosted a well-attended webinar last week with Jackie Golden, CEO of LandNExpand. During the webinar she taught attendees how to: Identify the high value problems your customers have that your solution can solve. Upcoming Webinar. Q&A Recap.
New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. Start with simple self-paced courses, in-product guidance, and live online webinars and workshops.”
Activities: Customer segmentation, defined CSM engagement models, defined customer journeymaps, alignment between Sales and Customer Success. Traditionally, this structuring was done through internal webinars, such as lunch and learns or win-lose deep dives. Traits: Product-market fit. $6M Don’t lose the customer along the way.
As SaaS companies mature, they are presented with bigger challenges that are associated with scaling. Over the years, TSIA has conducted surveys , published researches, held webinars and virtual summits in the customer success community. Their inquiries include the best approaches to: Operationalizing the customer journey.
If you are interested in learning about any of these reports or research, a speech or webinar on any of these or related topics, please reach out to me here ! The As-a-Service Economy: CX and IOT Mean You Have to Deliver Great Experiences- Upcoming. ROI of Social Customer Service- Upcoming. •
In our webinar, “ Focusing on ICBs to accelerate user adoption and success ,” Jason shares strategies for mapping and rewarding ideal customer behaviors to drive adoption, product engagement and customer retention. Q: How can Customer Success and product teams at small SaaS organizations align on what ICBs to prioritize?
With specialties in customer journeymapping, the voice of the customer, and product marketing, Sue is a sought-after guest expert for publications, podcasts, webinars, and live events. Follow Sue on LinkedIn 7. Melinda’s contributions to CX make her a highly sought-after leader in the industry.
Upcoming Webinar. Wednesday, November, 28, 2:00 – 3:00 PM EST. Every SaaS organization needs Customer Support and Customer Success functions. Customer JourneyMaps in a Multi-channel World – Get a clear understanding regarding how to actually create a customer journeymap.
8×8 is a SaaS-based phone, video, chat, and contact center platform for businesses. Video Webinars: Drive full-featured, easy-to-use, and engaging webinars Marketplace: Leverage integrations and bots to use with Zoom. 8×8 Overview. Feedback on 8×8 from Real-World Users. 8X8 Pricing Plans. Image Source.
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