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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.

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Mastering Customer Journey Mapping: Strategies for Success

Interaction Metrics

The discussion highlighted the synergy between scientific customer feedback and customer journey mapping, likening these two tools to the left foot and right foot of an effective CX strategy. Takeaways from the Customer Journey Mapping Roundtable Takeaway #1. Takeaway #3. Takeaway #4. Takeaway #5.

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How to Improve Marketing and Sales Using Customer Journey Mapping

GetFeedback

Strategies for leveraging the practice of customer journey mapping across Marketing and Sales departments.

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5 Top Customer Service Articles for the Week of July 1, 2019

ShepHyken

3 Tips to Empower your Sales Team, Inspired by Top Sales Organizations by Falon Fatemi . Forbes) Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing. LiveHelpNow!) Play Gloria!”

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale. In this webinar, you will learn: The importance of customer appreciation.

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Talking Trash: How Damaged Goods Kill Sales

Beyond Philosophy

I was thinking about this research in the context of our behavioral journey mapping , where we identify customer touchpoints and assess customers’ emotional reactions at each one. Find out more on how you can improve your Customer Experience and ultimately your sales in our latest ebook Unlocking The Hidden Customer Experience.

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5 Top Customer Service Articles For the Week of September 26, 2016

ShepHyken

Anything less than a consistent experience erodes confidence and eventually sales. Agencies Turning to ‘Customer Journey Maps’ to Tackle Service Woes by Nicole Ogrysko. This article includes some good ideas and a couple of great mini-case studies that emphasize the power of the customer journey map.