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5 Rules for using Behavioral Science in Journey Mapping

Beyond Philosophy

The 5 Rules for Behavioral Journey Mapping. We were training customers with journey mapping recently when it became apparent that people didn’t understand what journey mapping could do for them. Our version of journey mapping is called Behavioral Journey Mapping.

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Customer Journey Mapping Using Behavioral Science

Beyond Philosophy

Customer Journey Mapping Using Behavioral Science. Journey mapping is how organizations look at the customer journey, or the steps a customer would take from the beginning to the end in their experience. Journey Mapping employing this approach is what we call Behavioral Journey Mapping.

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Mastering Customer Journey Mapping: Strategies for Success

Interaction Metrics

The discussion highlighted the synergy between scientific customer feedback and customer journey mapping, likening these two tools to the left foot and right foot of an effective CX strategy. In many ways, the success of your CX strategy hinges on the quality of your dataas the classic line goes, garbage in, garbage out.

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Top 5 Customer Service & CX Articles for Week of December 2, 2024

ShepHyken

Customer Experience Journey Mapping Strategies to Improve Business Performance by Mike Henry (InMoment) Customer experience journey mapping is how organizations visualize the end-to-end customer experience. Effective customer journey maps result in improved customer experience and business performance.

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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

Transforming customer engagement, Voice of Customer (VoC) insights, and Journey Maps into tangible financial outcomes poses a significant challenge for most organizations. In this exclusive webinar, Diane Magers will guide you through the journey of aligning your customer and employee experience strategy with financial success.

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From Theory to Practice – Ten Steps for making customer journey mapping happen

Peter Lavers

Understanding and “managing” customers’ cross-channel journeys sits at the heart of Customer Experience theory, and numerous different approaches have been taken to map out the current and desired experience. We have developed an approach to quickly and efficiently make progress in customer journey mapping.

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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. Navigating through such uncertain circumstances, companies must remember that they can only survive and thrive by realigning their sales and marketing strategies. Understanding Buyer Strategy .

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Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

Join Keith Kmett, Principal CX Advisor, in this new webinar that will focus on: Understanding CX Orchestration Fundamentals: Gain a solid understanding of what CX orchestration is, its significance in the customer experience landscape, and how it plays a crucial role in shaping customer journeys.

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Moving Customer Service to Customer Experience and How It Benefits Your Business

Speaker: Kristina Evey, Customer Experience Strategist, The Customer Experience Podcast for Business Leaders

The specific actions and strategies crucial to driving a solid CX will be explained in relevant ways to enable attendees to make a difference in their own organizations. The steps necessary to define CX strategy. Outcomes of effective Journey Maps. By the end of this webinar, you will know: What drives buying decisions.