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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On

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5 Rules for using Behavioral Science in Journey Mapping

Beyond Philosophy

The 5 Rules for Behavioral Journey Mapping. We were training customers with journey mapping recently when it became apparent that people didn’t understand what journey mapping could do for them. Our version of journey mapping is called Behavioral Journey Mapping.

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From Theory to Practice – Ten Steps for making customer journey mapping happen

Peter Lavers

Understanding and “managing” customers’ cross-channel journeys sits at the heart of Customer Experience theory, and numerous different approaches have been taken to map out the current and desired experience. We have developed an approach to quickly and efficiently make progress in customer journey mapping.

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Top 5 Customer Service & CX Articles for Week of December 2, 2024

ShepHyken

Customer Experience Journey Mapping Strategies to Improve Business Performance by Mike Henry (InMoment) Customer experience journey mapping is how organizations visualize the end-to-end customer experience. Effective customer journey maps result in improved customer experience and business performance.

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Measure the specific emotions across the customer journey. Design the emotions into your journey maps. Train your people on how to evoke emotions. Rule #3: Measure specific emotions across the journey. Why do we do customer journey maps? Why do we worry about the customer journey? Be specific.

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Amazing Business Radio: Annette Franz

ShepHyken

Using Journey Mapping to Put the Customer Back into the Customer Experience (CX). Annette Franz returns to Amazing Business Radio to discuss becoming more customer-centric, how to understand your ideal customer, and journey mapping. . . Five reasons why every organization should journey map: 1.

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Small Improvements in Customer Service Create Big Wins

ShepHyken

Identify: If you haven’t already done a journey map of what your customers experience as they do business with you, it’s time to do it. For information on The Customer Focus customer service training programs, go to www.thecustomerfocus.com. Back to my original question – what small changes can you make?