Remove Journey mapping Remove Upselling Remove Webinar
article thumbnail

B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy.

B2B 122
article thumbnail

What is the Buyer’s Journey & How to Write for Every Stage

ProProfs Blog

As one of the buyer’s journey map stages, consideration is where you also need to make sure that your goals align with that of your buyers. During this buyer journey mapping stage, they’ll think about product implementation and the start cost. So make sure you highlight them without sounding salesy. Decision Stage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Build Client Relationships Digitally: 14 Pro Tips

Totango

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Upsell purchases. Videos and webinars provide excellent tools for demonstrating product usage through screenshots.

SaaS 113
article thumbnail

6 Things CSMs Need to Do Today to Blow Q4 Out of the Water

ChurnZero

If you decide you want to hit 98% renewed revenue and a certain revenue amount in upsells, commit to doing the necessary activities to reach that number. Put Forward Upsell Opportunities. Instead of just trying to sell all of your new or available products at once, make your upsell/cross-sell proposals relevant to them and their needs.

article thumbnail

How to Successfully Implement Customer Journey Analytics – Part 1

Pointillist

The questions below will help you define the scope of your customer journey analytics project: Will the project be confined to a single team, such as customer experience or marketing, or will other business functions use the platform? Is your organization already aware of specific pain points and friction in your customers’ journeys?

article thumbnail

Your End-of-Quarter Checklist to Set Customers Up for Success Next Quarter

ClientSuccess

Even though it can be comforting when a customer is calmly moving along through checkpoints without issue, it is your goal as a CSM to make sure they are growing in line with your planned customer journey map. Webinar: Delivering Customer Success at Scale. Toolkit: Customer Journey Toolkit. The bottom line?

article thumbnail

‘Moments of Truth’ in Customer Success Journey

CustomerSuccessBox

It basically ties back to the earlier point of establishing a clearly defined customer journey. The most effective way to understand the touchpoints that your firm has with your customers is through the process of customer journey mapping. However, you shouldn’t sit idle once the map is created. Let’s find out.