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Top 5 Customer Service & CX Articles for Week of November 11, 2024

ShepHyken

Conversational Surveys: A Game-Changer in Feedback Collection by Barbara Wharton (InMoment) Conversational surveys are surveys designed to feel like a natural conversation rather than traditional survey questionnaires. My Comment: I have a strong opinion about surveys, especially bad ones.

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How to Achieve Personalized Customer Service with AI Tools

TechSee

Personalization as a driver in customer service. Delivering personalized customer service is more than just addressing a customer by name in an automated email, or segmenting by interest; it is a way to capture the customer’s attention and create a level of engagement that is authentic and relevant at every stage of the customer journey.

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5 Top Customer Service Articles of the Week 6-14-2021

ShepHyken

Why Brands Must Embrace Personalization Before It’s Too Late by Katrina Wong. AdAge) Personalization is now table stakes, and according to a new study by Twilio Segment of 3,000 businesses and consumers, 75% of businesses feel the same. My Comment: Personalization continues to be a hot topic. Forget Brand Loyalty.

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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. When you make customer experience the forefront of your marketing efforts, you fulfill customer needs with a personalized approach. . Consider surveying your customers regularly and reading reviews. Understand Your Customers .

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How Marriott’s Personalized Customer Experience Strategy Encourages Customer Loyalty

SharpenCX

Forbes magazine ranked Marriott number 18 out of 100 in its list of “The World’s Most Innovative Companies.” They’re known for personalized service that encourages customers to stay loyal. Marriott curates a seamless, personalized experience. Marriott needs to use data to deliver such a personal and seamless experience.

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Employee Experience Tips, Resources & More

Callminer

“Traditionally, employee engagement might be examined by HR by way of an annual survey once a year, and this practice still occurs in many organizations. And always check back – life moves fast and personal priorities shift. Leverage personality assessments for better team-building. .” – Tarika.A,

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You Don’t Have To Be Famous, Just Motivated: Anyone Can Influence Brand Behavior

Beyond Philosophy

Keller Fay defines an influencer (as distinct from someone who makes, or is likely to make, a recommendation) as “a person who has a greater than average reach or impact through word-of-mouth in a relevant marketplace”. These are ordinary people, not celebrity actors or pro athletes, government bigwigs, or corporate executives.

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