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Top 5 Customer Service & CX Articles for Week of January 13, 2025

ShepHyken

Magazine) Maintaining strong connections to customers is essential to business success. BONUS Top Sales Awards Podcast 2024 by Top Sales Magazine My Comment: Im honored that Top Sales Magazine has given me the bronze prize for my Amazing Business Radio podcast. Heres how to do it.

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Top 5 Customer Service & CX Articles for Week of March 31, 2025

ShepHyken

Companies that excel at creating positive and memorable experiences often enjoy higher customer loyalty, increased sales, and a stronger brand reputation. by CXM Editorial (Customer Experience Magazine) A new global study by UserTesting reveals that brand loyalty does not suffer the consequences of price hikes. But Theres a Catch.

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You May Not Know It, But You’re in the Subscription Business

ShepHyken

You renew your subscription to a magazine, a maintenance contract or a software program. It shows you’re with them every step of the way—after the sale—and until the next time they buy. I have an idea about renewals. Most people think that a renewal applies to some type of subscription. But what if renewal had a broader meaning?

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The Show Starts When the Phone Rings

ShepHyken

I was reading an article by Jeff in a magic magazine. Everything that happens leading up to the sale is part of the customer experience. Most people think service happens after the sale. The reality is that every interaction leading up to and after the sale is part of service and experience.

B2C 333
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Will Offering Free Products Increase My Sales?

Beyond Philosophy

Our listener wants help convincing his team that using a free trial will help sales. So, yes, offering a free trial could increase sales by activating the Endowment Effect. . So, it’s easy to imagine that this free trial would increase sales. One of our podcast listeners wrote to us with a problem. The Trials of Trials.

Sales 195
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5 Top Customer Service Articles for the Week of May 6, 2019

ShepHyken

What started with newspaper and magazines has now evolved to real-time, contextual and personalized product ownership experiences. For many organizations and industries, this is a new way to think in terms of sales, loyal customers and more. My Comment: The subscription model is important to virtually any business.

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Marketing 231