article thumbnail

You May Not Know It, But You’re in the Subscription Business

ShepHyken

You renew your subscription to a magazine, a maintenance contract or a software program. It shows you’re with them every step of the way—after the sale—and until the next time they buy. I have an idea about renewals. Most people think that a renewal applies to some type of subscription. But what if renewal had a broader meaning?

article thumbnail

The Show Starts When the Phone Rings

ShepHyken

I was reading an article by Jeff in a magic magazine. Everything that happens leading up to the sale is part of the customer experience. Most people think service happens after the sale. The reality is that every interaction leading up to and after the sale is part of service and experience.

B2C 340
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Will Offering Free Products Increase My Sales?

Beyond Philosophy

Our listener wants help convincing his team that using a free trial will help sales. So, yes, offering a free trial could increase sales by activating the Endowment Effect. . So, it’s easy to imagine that this free trial would increase sales. One of our podcast listeners wrote to us with a problem. The Trials of Trials.

Sales 195
article thumbnail

5 Top Customer Service Articles for the Week of May 6, 2019

ShepHyken

What started with newspaper and magazines has now evolved to real-time, contextual and personalized product ownership experiences. For many organizations and industries, this is a new way to think in terms of sales, loyal customers and more. My Comment: The subscription model is important to virtually any business.

article thumbnail

The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Marketing 231
article thumbnail

10 Sales Coaching Articles Your Sales Leadership Needs to Read

Integrity Solutions

Being a coach for sales teams has never been more important. Here are 10 sales coaching articles that can inspire new thinking, motivate your sales leaders and ultimately move the needle on your sales team’s performance. When your sales leaders hear the word “coach”, what comes to mind for them?

article thumbnail

Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. Your blog, website, and sales deck are pieces of content your customers will read. Speak with your sales team as a customer and learn how each point of the buyer’s journey makes you feel. .

Marketing 200