Marketing Related Topics 
Beyond Philosophy
MARCH 20, 2020
However, if you were a third grocery store trying to enter the market, you would have a bit of a problem. There is no point in marketing to a group of people that are never going to buy your services. To hear more about this marketing tool in more detail, listen to the complete podcast here.
Beyond Philosophy
FEBRUARY 6, 2020
In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. So, if framing effects are real and all people are susceptible to them, how can we use this information to market your products and grow your business? .
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ShepHyken
JANUARY 30, 2024
Traditionally, that is marketing and sales. This could have been a difficult hurdle to overcome until we shared that customer service training could come from the marketing budget. They also spend a lot of money on marketing. Think of it as marketing – because it is! It could be an interaction they have with your website.
Beyond Philosophy
JUNE 11, 2021
We discussed using the effects of Loss Aversion in your marketing as part of our new podcast series of the Ten Most Effective Ways to Influence Your Customers’ Behavior. You can; both fear-appeals and negative advertising are examples of using a negative side of Loss Aversion in marketing and, in some cases, are effective.
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Building a successful CX program requires teams to share data seamlessly across multiple functions, including support services, contact center, marketing, and sales. The Value Index is an assessment of how well vendors address buyers’ requirements for CX software and incorporates all criteria.
Beyond Philosophy
SEPTEMBER 6, 2024
In this episode, we tackle a thought-provoking question from one of our listeners: Is it ethical to use urgency as a marketing tactic? This question sparked a deep conversation about the ethics of digital marketing, particularly the use of scarcity to drive sales. The role of empathy in ethical marketing decisions.
Beyond Philosophy
SEPTEMBER 12, 2024
One of our podcast listeners questioned the ethics of leveraging a sense of urgency as a marketing tactic, which had me pondering the meaning of life, the universe, and everything. His message got me thinking about marketing, and since many of you are in the field, I wanted to share it here as well. So, Is Marketing Ethical?
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
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