Skybridge

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Want Better CX? Build a Seamless Sales, Service, and Marketing Team

Skybridge

No matter how spectacular or well-funded your marketing strategy – and no matter how flawless your sales operation – you can’t get there if your customer care team isn’t delivering the your brand message. Unfortunately, most marketing teams are still hamstrung by disconnected data and experiences,” he says. We would love to talk.

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Forget FOMO. Your customers have bigger concerns now. 3 pillars of today’s marketing messaging.

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According to digital marketing expert, Sylvie Tongco, today’s customers are placing greater weight than ever on 3 things: Trust, Empathy, and Relevance. To be successful in this new world, she says, brand leaders will need to embrace a customer-first marketing strategy. . Why now is the time for truly customer-first marketing.

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4 Super Powers You Gained This Year

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In it, he celebrates four remarkable advances that many brands, marketers, and customer care leaders have managed to make, not just in spite of the pandemic but as a result of it. Four Ways We Have Changed As Marketers In 2020. Senior Vice President, Sales and Marketing. I’ve watched it happen, first hand, many times this year.

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7 Ways to Make the 2020 Holiday Season Your Brand’s Best Ever

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In his recent article, he broke down what he learned into 7 smart tips: Throw Out Your Prior Marketing Playbook. 7 Marketing and Customer Experience Tips for a Different Holiday Season. Are your marketers and customer experience professionals ready for the 2020 holiday season? Throw Out the Prior Marketing Playbook.

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When “Virtual” is Better:

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At every company…all the call-center folks are getting an email from the CEO saying, ’What’s the plan if I have to vacate’” workers from the office, said Pat Gibbons, marketing chief for customer-service consulting firm Walker Information Inc. Senior Vice President, Sales and Marketing. So far, human contact is in short supply.

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The 3 CX Opportunities Most Often Missed by CMOs Today

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While the marketing role was focused on everything related to attracting customers and driving sales revenue, the contact center was perceived as a cost center. At first glance, chief marketing officers (CMOs) and contact center leaders may seem to have little in common. But for many, that’s easier said than done. By Raviteja Sidda.

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Better CX isn’t just about driving profit

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A frequent topic of conversation between C-suite leaders and their sales, marketing, and customer care teams – especially during annual budgeting – revolves around customer experience. Compared to things like sales and marketing, customer experience is often seen as a “softer” part of business. (It Will actually save you money.