ShepHyken

NOVEMBER 14, 2024

This week, we feature an article by Andy Watson, Senior Product Marketing Manager, Customer Experience at RingCentral. Andy Watson is the Senior Product Marketing Manager, Customer Experience at RingCentral , a company that empowers businesses to communicate effortlessly with the help of AI technology.

Chatbots 165

Chatbots Contact Center Self service Customer Experience 165

Lumoa

JANUARY 3, 2023

Surveys are one of the most useful tools out there for gathering quick feedback from customers, and understanding what motivates them. But with great power comes great responsibility – if you’re going to get the results you need to make critical business decisions, it’s important that your survey design is done well!

Best practices 147

Best practices Surveys Metrics Construction 147

CCNG

JULY 27, 2022

There is a great deal of debate about what metrics call centers should measure now, especially with COVID-19 and the accompanying shift to work-at-home agents, staffing shortages, and persistent supply chain issues straining customers’ patience. Times have changed, and where necessary, call center and BPO metrics must change with them.

Call Center 195

Call Center Metrics At home agents Average Handle Time 195

Beyond Philosophy

AUGUST 15, 2019

Every marketer should measure their performance in Customer Experience to understand what drives value for customers. . With 11 books on marketing and Customer Experience, our guest Don Peppers , bestselling author, blogger, business strategist, and acclaimed keynote speaker, joins us to share his wisdom on the subject.

Metrics 312

Metrics Finance Surveys Consulting 312

CSM Magazine

MARCH 13, 2025

The Importance of Measuring Customer Satisfaction Customer satisfaction is more than just a feel-good metric. Customer feedback, when combined with satisfaction metrics, becomes a powerful tool for shaping business decisions. At its core, satisfaction metrics are the compass for strategic planning.

Metrics 52

Metrics Surveys Feedback Analytics 52

Interaction Metrics

NOVEMBER 11, 2024

Is your survey a customer listening vehicle? On this episode of the ‘Amas Talks’ podcast, Amas and Martha agreed that if you’re considering how to improve surveys, a survey audit is the first step toward excellent survey design. Or could it be improved? Amas: You’ve been around this space forever.

Surveys 62

Surveys Airlines Benchmark Feedback 62

Lumoa

NOVEMBER 8, 2018

According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).

Metrics 162

Metrics Customer Experience Benchmark Surveys 162

ProProfs Blog

DECEMBER 11, 2020

There are multiple customer satisfaction metrics that your business can use to get answers to questions like “Is my customer satisfied?” Customer satisfaction metrics help you back your customer-centric mindset and identify areas (both positive and negative) responsible for leaving an impact on the overall brand experience.

Metrics 148

Metrics Abandon rate Surveys Customer effort 148

ShepHyken

JANUARY 15, 2021

Many important customer experience metrics can be measured in a quantitative way, and this will give a company a great overview of how its customer experience strategies are developing. Measure Customer Satisfaction Using Quantitative Metrics. And effective monitoring is integral to this.

Customer Experience 350

Customer Experience Metrics Customer retention Analytics 350

ShepHyken

APRIL 2, 2021

But as is the case with other organizations, customer service has its fair share of myths about what customers want, which metrics to track, and how to perform the responsibilities of a front-line agent. Misconception #3: Speed is the most important customer service metric. Misconception #1: Every angry customer just wants a discount.

Customer Service 293

Customer Service Self service Metrics Average Handle Time 293

ProProfs Blog

FEBRUARY 28, 2020

A majority of B2B marketers today focus on enhancing their marketing strategies on a daily basis. Yet, sometimes, marketers overestimate their marketing and branding efforts. You need to be consistent in your marketing and branding efforts. For this, all you need to do is conduct a brand awareness survey!

Surveys 143

Surveys Metrics B2B Marketing 143

ShepHyken

JUNE 18, 2019

Most metrics only look at recommendation potential and satisfaction instead of examining customers’ motivation. Survey questions need to be redesigned to allow the customer to voice the issues that matter to them rather than giving data the company wants. This phenomenon is known as “survey fatigue.” What is content marketing?

Feedback 274

Feedback Surveys Marketing Metrics 274

ProProfs Blog

NOVEMBER 15, 2021

What if I tell you that you could achieve the same by sending out business surveys questions while spending negligible time and money. . And this could be simply done by conducting business surveys. Collecting feedback via business surveys not only helps you advance your business, but also helps save a lot of time, money, and effort.

Surveys 144

Surveys Morale Feedback Customer effort 144

Beyond Philosophy

FEBRUARY 6, 2019

It requires more than surveys or changing how you answer the phone. However, the silver lining in the gloomy cloud, as Thompson puts it, is that these companies do see improvement in metrics like customer satisfaction ratings, increased revenue, lower costs, and more employee engagement than in the past.

Customer Experience 385

Customer Experience Journey mapping Customer centricity Surveys 385

ShepHyken

APRIL 6, 2018

In some ways then, continuous testing can also be looked at as a marketing strategy. Once the test results confirm the predefined hypothesis, marketers abandon these user tests. Disney Store uses a tool that pops out a short survey once in a while during the buying process to understand the customer’s thoughts. NPS tracking.

Customer Experience 296

Customer Experience Metrics Marketing Surveys 296

Call Design

JULY 6, 2021

Understanding how to make a profit on the double bottom line (DBL) involves employing a broad range of KPIs and key metrics to ensure a contact centre meets every need that a business may have in supporting their customers. of the 380 contact centre professionals they asked thought customer satisfaction was one of the most important metrics.

Metrics 148

Metrics Average Handle Time Schedule adherence Calibration 148

ShepHyken

NOVEMBER 21, 2016

My Comment: Buffer has shared their insights on the current and future state of social media marketing. I’m surprised at how many companies have not yet embraced social media for marketing and customer care. Salesforce Survey Shows Customer Experience Now Job No. It’s worth it. 1 b y Chris Preimesberger.

Customer Service 297

Customer Service Surveys Marketing Sales 297

ShepHyken

JANUARY 17, 2017

Chad Keck Discusses How to Design a Customer Survey Your Customers Will Actually Complete. Some companies follow up a transaction by sending you a lengthy survey that may take five or ten minutes or even longer to complete. Word of mouth is the best form of marketing for your business, but how do we actually put that into practice?

Surveys 266

Surveys Metrics Marketing Customer Experience 266

Interaction Metrics

DECEMBER 10, 2024

Analyzing open ended survey questions is the single most fruitful method for getting meaningful, honest feedback. This in turn, allows you to uncover answers to questions you might not have even thought to ask about in the ‘main’ parts of your surveys. What was the best part of your experience with <CompanyABC>?

Surveys 62

Surveys Metrics Analytics Customer effort 62

ShepHyken

MARCH 27, 2020

This week we feature an article by Eralp Arslan, a digital marketing specialist at JotForm. He writes about different types of customer experience surveys and how they can help businesses gain customer loyalty. And one of the best ways to accurately gauge customer satisfaction is via surveys. Net Promoter Score (NPS).

Surveys 143

Surveys Customer Experience Advertising Customer effort 143

ProProfs Blog

APRIL 17, 2020

Customers always have so many options in the market to choose their desired product or service. Just in case they aren’t satisfied, they can opt for any of your competitors in the market. But without numbers or metric data in hand, coming up with any new strategy would only consume your valuable time. No, they obviously don’t.

Metrics 142

Metrics Customer retention SaaS Surveys 142

GetFeedback

JANUARY 19, 2020

In any case, I clicked on the icon to begin a survey process online, where I saw this: The “overall rating” question gives me more options than the email would have suggested. To complete the survey, I was then asked to: Comment on things I liked or didn’t like. This was optional but might discourage some from completing the survey. .

Surveys 146

Surveys Journey mapping Feedback B2B 146

ShepHyken

SEPTEMBER 7, 2023

This week, we feature an article by Devin Pickell, Growth Marketing practitioner and head publisher of Do I Need SEO. Feedback collection and analysis Teach your team how to conduct surveys and interviews with customers. He writes about designing a compelling customer experience process and training your team to implement it.

B2C 346

B2C Customer centricity Feedback Upselling 346

ShepHyken

SEPTEMBER 15, 2023

This week, we feature an article by Maria Fintanidou, a copywriter for Moosend , an email marketing automation software. She writes about using email marketing to improve customer service and experience throughout the entire customer journey. It’s all about your email marketing revolving around your subscribers’ needs.

Marketing 158

Marketing Customer Experience Entertainment Customer centricity 158

ShepHyken

NOVEMBER 20, 2020

NPS is a customer satisfaction metric that can help you evaluate the quality of your service. To calculate it, you need to use website surveys. CSAT surveys can contain multiple questions (including the open-ended ones). Track and Measure Key Customer Service KPIs. CSAT is an indicator of customer satisfaction.

Customer Service 371

Customer Service Chatbots Education Feedback 371

Solvvy

JULY 8, 2022

Quantitative metrics allow you to assign a number to the current state, compare it to the past, and track your company’s progress toward your goals. Managers can use those metrics to guide strategy improvements and employee training. When and how to use those metrics. However, not everything is easy to measure.

Metrics 106

Metrics Surveys Brand ambassadors Benchmark 106

Beyond Philosophy

DECEMBER 10, 2021

Unfortunately, Reichheld says too many organizations use NPS as a stick or a metric for earning bonuses. He says that any time you link a survey-based score to someone’s career or compensation, bad things happen. Moreover, with Net Promoter’s robust feedback, you know better what companies will succeed in the market.

Airlines 273

Airlines Metrics SaaS Accountability 273

SharpenCX

AUGUST 31, 2021

Your agents are concerned with their individual metrics and the day-to-day goals. Use the following list of metrics and key performance indicators (KPIs) as a guide for which metrics to show your executive team. Four Metrics to Show your Executive Team in your Call Center Dashboard: 1. Agent Satisfaction Metrics.

Call Center 128

Call Center Metrics Benchmark Contact Center 128

ShepHyken

JANUARY 18, 2019

Given the current state of technology, your strategic goals must now go beyond improving metrics. Customer Experience will be the primary focus for successful operations in 2019 but is that “unwavering commitment to better CX” controlled by smaller metrics that don’t have a big effect on the experience as a whole?

Customer Experience 247

Customer Experience Airlines Average Handle Time Contact Center 247

Nicereply

OCTOBER 22, 2024

What is a feedback survey? A feedback survey is a great way to get valuable information about your customers’ preferences while keeping them engaged with your brand. If you’re curious about what is feedback example or how to design an effective survey for your business, read on. What Is a Feedback Survey?

Surveys 52

Surveys Feedback Customer retention Construction 52

C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

Marketing 118

Marketing Advertising B2B Analytics 118

Callminer

AUGUST 1, 2017

Tyler Riddell is the Vice President of Marketing for eSUB with over 15 years of experience in Marketing, Product Management, Advertising, and Public Relations. He has a proven track record for successful go to market and corporate communication programs in multiple vertical tech markets. Tyler Riddell. Rachel Ivers.

Contact Center 334

Contact Center Call Center Average Handle Time Real estate 334

delighted

SEPTEMBER 6, 2024

Understanding your customers’ perceptions of your brand can help you bolster market research, identify ways to improve your brand’s reputation, and much more. Brand perception surveys are instrumental tools for uncovering not only how customers feel about your brand but also how they communicate that to new, potential customers and beyond.

Surveys 98

Surveys Marketing Metrics Customer Experience 98

Education Services Group

APRIL 27, 2022

Instead, I want to do some level setting on some specific metrics and flaws I see in the industry. Imagine the results of a survey that asked customers when they received value from a product, compared to the lavish number we’re recording. Truly the king of CS metrics. if you need a little help there.

Metrics 98

Metrics Surveys SaaS CRM 98