article thumbnail

Let’s Be Honest, Marketing is Inherently Unethical. Should We Change Our Ways?

Beyond Philosophy

One of our podcast listeners questioned the ethics of leveraging a sense of urgency as a marketing tactic, which had me pondering the meaning of life, the universe, and everything. His message got me thinking about marketing, and since many of you are in the field, I wanted to share it here as well. So, Is Marketing Ethical?

Marketing 195
article thumbnail

Amazing Business Radio: Rafi Glantz

ShepHyken

Web accessibility is not only the law but a moral imperative.”. Quotes: “Advertising that you’re an accessible company that wants to open their doors to everybody, is a positive message that will increase your brand reputation and help ensure that every customer has a positive experience shopping with you.”.

Morale 72
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Amazing Business Radio: Eric Chester

ShepHyken

They discuss tips, tactics and strategies on hiring from his latest book, Fully Staffed: The Definitive Guide to Finding & Keeping Great Employees in the Worst Labor Market Ever. Even a single bad employee can dramatically impact the morale of other employees.

Morale 285
article thumbnail

Boost Agent Morale with These 6 Strategies

Playvox

When customer interactions are the heartbeat of business operations, one crucial factor often takes center stage – agent morale. All of this leads to better agent morale. Let’s take a deeper look at the factors that influence employee engagement and morale.

Morale 90
article thumbnail

5 Top Customer Service Articles for the Week of May 27, 2019

ShepHyken

That translates to higher morale, lower turnover and happier customers. 3 Reasons Why Marketing and Support Teams Should Work Together by Valeriya. SeesionStack) In this blog post, I’ll focus only on the role customer support plays in a successful marketing strategy. How To Create Customer Journey Map Of A Restaurant?

article thumbnail

Guest Post: 4 Customer Service Best Practices for Your Subscription Business

ShepHyken

Doug Liantonio is the Marketing Outreach Analyst at Gravy Solutions , a company that helps subscription-based businesses recover failed payments and retain customers. Receiving negative customer queries can be tough on morale and drain your energy. Make Note of Feedback.

article thumbnail

eBay & PayPal’s Split is Good for Customers

Beyond Philosophy

Also, our clients Barclaycard have been in this market for years with Barclays Pingit App. By spinning off into their own entity, they can become a more prestigious brand in a new dynamic market. Alos, Shulman was instrumental in American Express’ strategy to bring to market new digital payment services.