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Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales

ShepHyken

SaaS has changed the traditional sales rules. With SaaS, purchases are mainly cloud-based with major demand. Because of this, prices are cheaper as new companies, products and solutions come to market daily. Marketing, in general, is becoming more expensive and prospecting is becoming harder. Collaboration is easy.

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Guest Post: How to Use the Customer Journey to Create an Engaging Affiliate Marketing Strategy

ShepHyken

Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. Having an affiliate marketing strategy will drive traffic, improve leads, sales, and encourage customers to engage with your brand. Monitor results.

Marketing 309
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From Trends to Transformation: The AI-First Contact Center

CCNG

This shift will determine the winners and losers in the market. The Road to Now In the early 2000s, software began its march into the Cloud and the new SaaS model. The Shifting Sands of Technology & Markets AI today stands at a tipping point, much like electricity did in the early 20th century.

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Guest Post: Ways to Improve the SaaS Customer Experience

ShepHyken

This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. Software as a service (SaaS) has grown rapidly in recent years, particularly in recent months.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.

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The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

SaaS companies accomplish this in a multitude of ways, from providing excellent customer service to ensuring their product meets user needs. One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). Product Usability SaaS platforms often involve intricate features and workflows.

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Guest Post: 5 Reasons Why Customer Experience is the Pulse of Every Business

ShepHyken

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. All these discussions prove that customer loyalty should be the prime priority of businesses in order to strive and thrive in such a competitive market.