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Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales

ShepHyken

SaaS has changed the traditional sales rules. With SaaS, purchases are mainly cloud-based with major demand. Because of this, prices are cheaper as new companies, products and solutions come to market daily. Marketing, in general, is becoming more expensive and prospecting is becoming harder. Collaboration is easy.

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Accelerating SaaS security certifications to maximize market access

Cisco - Contact Center

Announcing the public availability of Cisco Cloud Controls Framework (CCF) V3.0 - a “build-once-use-many” approach for SaaS compliance with global standards.

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SaaS Marketing Guide: 8 Techniques to Shine in 2024

HelpCrunch

If you’ve dipped your toes in the SaaS marketing world, you will discover that it’s a different kind of beast.

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The one thing SaaS go-to-market teams keep getting wrong (and how to fix it)

Totango

Go-to-market teams need to prioritize customer ROI as the driver of decision-making, metrics tracking, and relationship management. So, what’s a go-to-market (GTM) team to do? A dated focus For years, getting to “product-market fit” was the holy grail. Account executives can’t sell like it’s 2017 anymore. said Edward.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.

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Guest Post: Ways to Improve the SaaS Customer Experience

ShepHyken

This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. Software as a service (SaaS) has grown rapidly in recent years, particularly in recent months.

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Complete guide about SaaS Content Marketing

JivoChat

Do you have a Software as Service (Saas) company and haven’t developed any marketing strategies yet? SaaS content marketing is an important part of conquering visibility and showing the importance of your service. . The importance of SaaS Content Marketing? What is Content Marketing?

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