Totango

AUGUST 3, 2021

A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. Limiting storage space. Limiting customer support.

SaaS 118

SaaS Best practices Sales Marketing 118

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. What Is a SaaS Customer Journey? What Are the Stages in a SaaS Customer Journey?

SaaS 114

SaaS Journey mapping Upselling Best practices 114

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 111

B2B SaaS B2C Upselling 111

Totango

JUNE 24, 2022

Customer success in SaaS differs from CS in other industries. Read on to learn the keys to effective customer success for SaaS clients. Read on to learn the keys to effective customer success for SaaS clients. How Is Customer Success for SaaS Different from Other Businesses.

Best practices 106

Best practices SaaS Journey mapping B2C 106

ProProfs Blog

OCTOBER 30, 2021

The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be put into subgroups for targeted marketing. There’s more to it.

Marketing 142

Marketing B2B Advertising B2C 142

ChurnZero

JUNE 1, 2022

How do you determine product-market fit? Every entrepreneur entering an emerging market faces these questions which (surprise) have no perfect answer. That was really a flaw in the way we thought about managing our customers and managing our SaaS businesses.”. What can you do to move ideal buyers through the awareness stages?

SaaS 98

SaaS Marketing B2C Metrics 98

ShepHyken

FEBRUARY 18, 2020

About: Claire Sporton is the Senior Vice President of Customer Experience Innovation at Confirmit , a leading SaaS vendor for multi-channel customer experience, employee engagement and market research solutions. Help leadership understand how we can help them hit those targets.”.

Big data 322

Big data SaaS Employee engagement Customer Experience 322

ChurnZero

JUNE 24, 2022

With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. What does this mean for B2B SaaS businesses? It’s the largest survey of private SaaS companies in the world with over 1,500 responses.

Benchmark 98

Benchmark SaaS Metrics B2B 98

ShepHyken

JANUARY 8, 2021

Gary is also s killed in Management, Software as a Service (SaaS), Business Development, Marketing Strategy, and Sales Process. He is an e xperienced Sales Director with a demonstrated history of working in the information technology and services industry.

Interactive Voice Response 374

Interactive Voice Response Customer centricity Consulting Consulting 374

ShepHyken

JULY 7, 2023

Because of the mobile apps, you will always know about the marketing updates you are sending out and whether the target audiences will receive them. Enhanced Customer Loyalty and Recognition The foremost thing about mobile apps is that it empowers business owners to increase the awareness of their brand.

outsourcing 296

outsourcing SaaS Marketing Sales 296

AWS Machine Learning

JULY 6, 2023

A number of AWS independent software vendor (ISV) partners have already built integrations for users of their software as a service (SaaS) platforms to utilize SageMaker and its various features, including training, deployment, and the model registry.

SaaS 105

SaaS Accountability APIs Engineering 105

ShepHyken

MARCH 5, 2021

This week we feature an article from Deb Mukherjee , a SaaS marketer with DelightChat. The global eCommerce market size was valued at 9.09 Klaviyo is an email marketing automation software that caters to eCommerce businesses. Deb Mukherjee is a SaaS marketer with 5+ years of working with companies across the globe.

Customer Experience 254

Customer Experience SaaS Sales Marketing 254

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

SaaS 100

SaaS Upselling Metrics Journey mapping 100

JustCall

NOVEMBER 24, 2022

SaaS Labs has been selected as a Technology Fast 500 winner for 2022 by Deloitte, debuting at #28 on the list of Bay Area’s top 101 and #151 on the National ranking. I believe that the wave of innovation at SaaS Labs has given rise to a new breed of sales and support agents, preparing us to break more boundaries like this in the years ahead.”

SaaS 98

SaaS Technology Telecommunications Coaching 98

HelpCrunch

MARCH 11, 2024

If you’ve dipped your toes in the SaaS marketing world, you will discover that it’s a different kind of beast.

SaaS 62

SaaS Marketing Customer Service 62

Totango

SEPTEMBER 1, 2022

Why Your QBR SaaS Model Needs an AI Makeover. Quarterly business reviews (QBRs)[LINK] have become a standard practice for software providers, but today’s QBR SaaS model is rapidly transforming. Here we’ll show you how to update your SaaS QBR strategy to keep up with the latest technology and best practices.

SaaS 101

SaaS Journey mapping Upselling Best practices 101

ChurnZero

OCTOBER 26, 2021

2021 SaaS Awards Announced – APPEALIE Honors The Very Best In Software. APPEALIE has announced the winners of the 2021 SaaS Awards and ChurnZero is honored to be recognized for the fifth year in a row. 41 SaaS apps were recognized for their demonstrated excellence and customer outcomes. LiquidPlanner. Stack Overflow.

SaaS 98

SaaS Customer centricity Metrics Education 98

CCNG

NOVEMBER 9, 2021

COVID sent agents to work remotely, and the current job market will keep them there. So in a world where every product description ends in “aaS” from SaaS to CCaaS, it only makes sense that AI should follow suit. And then there’s AI. Everyone wants it, needs it, and claims they have it.

Contact Center 259

Contact Center CCNG Contact center software Finance 259

ChurnZero

MAY 4, 2023

Companies operating in the SaaS space also stand to gain by borrowing a page from this playbook and striving to build a community online. Research suggests SaaS companies that foster online customer communities strengthen key metrics that are important to Customer Success. We landed on a theme that made sense: a neighborhood.

SaaS 98

SaaS Best practices Gamification Feedback 98

ShepHyken

OCTOBER 28, 2016

He has experience in marketing for two SaaS companies and is passionate about the overall custoemr experience. It’s also crucial to make sure that you find a partner with the tools and guidance that can help your customer service agents be more efficient, better prepared, and more serviceable.

SaaS 333

SaaS Customer Service Contact Center Customer Experience 333

Totango

DECEMBER 29, 2021

A customer-centric product roadmap meets the needs of today’s digital-driven SaaS market. Today’s SaaS customer makes purchasing decisions based on their digital experience of your brand. When upgrading your product, marketing considerations also come into play.

Customer centricity 101

Customer centricity SaaS Upselling Metrics 101

CustomerSuccessBox

APRIL 7, 2022

It’s undeniable that the SaaS model works differently and attracts revenue on a monthly or annual basis, unlike the on-premise software that deals with one-time payments. But with effective customer success, it’s possible to attain those extra gains from the SaaS revenue model. Stay tuned and read on to incur extra SaaS revenue.

SaaS 98

SaaS Benchmark Upselling Metrics 98

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,

SaaS 98

SaaS Metrics Surveys Enterprise 98

ClientSuccess

SEPTEMBER 7, 2022

SaaS organizations can calculate Average Session Duration by looking at how many users visit a site within a specific time frame and then dividing the total session time by this number of visitors. How can SaaS companies use Average Session Duration . eBook: Ultimate Guide to Customer Success Metrics.

SaaS 89

SaaS Metrics Analytics Accountability 89

ChurnZero

NOVEMBER 4, 2022

Discover the lessons these three SaaS CEOs have learned from leading customer-centric businesses through an economic slump, and how you can apply them. A SaaS business’s greatest source of intel is direct customer feedback. The SaaS mindset of “top-line growth over everything” is changing. .

SaaS 98

SaaS Customer centricity Finance Best practices 98

Quadient

JULY 25, 2022

Aspire Leaderboard Transforms its Grids for an Evolving CCM Market. The three major updates include: splitting the CCM grid into a separate AnyPrem and SaaS grid, introducing a new CXP (Communications Experience Platforms) grid, and expanding the dynamic grid filters. If you know Quadient, we act quickly on market feedback.

Marketing 95

Marketing SaaS Technology Feedback 95

Nicereply

DECEMBER 17, 2024

SaaS companies accomplish this in a multitude of ways, from providing excellent customer service to ensuring their product meets user needs. One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). Product Usability SaaS platforms often involve intricate features and workflows.

Customer effort 52

Customer effort SaaS Benchmark Surveys 52

VirtualPBX

JULY 18, 2024

Hear from guest blogger, Co-founder and CEO of Onilab, Art Malcovich, on what SMS marketing can do for your e-commerce. SMS marketing is another valuable tool for reaching potential buyers. SMS Marketing for E-Commerce Mobile devices are becoming integral in our lives. Why should you Integrate SMS Marketing in E-Commerce?

Marketing 105

Marketing Customer retention SaaS Sales 105

ShepHyken

MAY 11, 2018

In this background, a B2B business not only needs to take on a different and informed kind of marketing strategy but is also required to take care of service issues in a way that customer loyalty stays intact and is in the driver’s seat. However, lower-end solutions are cutting into the market presently.

Customer Service 271

Customer Service B2B Customer centricity SaaS 271

GetFeedback

JULY 6, 2020

Interview with Corrina Owens, marketing and demand generation manager at SpendHQ—a leading SaaS spend analysis solution—about her career in the customer experience space.

SaaS 174

SaaS Marketing Customer Experience Management 174

ChurnZero

JULY 8, 2022

Cut to 2022, and the idea that a SaaS company could secure venture funding without investors digging deep into retention metrics seems comical, if not reckless. Net revenue retention (NRR) is taking center stage as the qualifying metric for determining the health of a SaaS business. NRR matters to SaaS executives and investors.

SaaS 98

SaaS Metrics Customer retention Upselling 98

Beyond Philosophy

DECEMBER 10, 2021

Moreover, with Net Promoter’s robust feedback, you know better what companies will succeed in the market. As a result, his stock portfolio tripled the market over the last decade. Scott Cook, Founder of Intuit, the software firm at $150+ Billion in market capital, started at Bain with Reichheld. Buy his book! ” .

Airlines 273

Airlines Metrics SaaS Accountability 273

CCNG

NOVEMBER 13, 2024

This shift will determine the winners and losers in the market. The Road to Now In the early 2000s, software began its march into the Cloud and the new SaaS model. The Shifting Sands of Technology & Markets AI today stands at a tipping point, much like electricity did in the early 20th century.

Contact Center 195

Contact Center CCNG Technology SaaS 195

CCNG

AUGUST 21, 2024

The customer experience technology market has ballooned in the last ten years, but given the current economic climate sales are cooling for this once unstoppable industry. That means frustration for software sales, uncertainty for marketing budgets, and tangentially related industries being impacted.

Customer Experience 195

Customer Experience CCNG B2B Contact Center 195

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. These methods may be used in both B2B and SaaS contexts. First, we’ll define what customer enablement is.

B2B 85

B2B SaaS Education Brand ambassadors 85

ChurnZero

FEBRUARY 14, 2023

Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That’s according to a landmark webinar we hosted last fall titled, “A Crash Course in Customer Success and SaaS Metrics” with Dave Kellogg and You Mon Tsang. Learn from three SaaS CEOs.

SaaS 94

SaaS Metrics Customer retention Construction 94

ShepHyken

JANUARY 27, 2017

2017 looks to be an important year for the four major CRM players (Microsoft, Salesforce, SAP, Oracle) as they continue to innovate their products and compete for market share. With BI, AI, and cloud-based SaaS apps, CRM software is adapting to your business, not the other way around. It’s a must-have. Live Chat or Chat Bots.

Technology 253

Technology Customer Service Management CRM 253