VirtualPBX
AUGUST 15, 2024
As avid users of our own products and services, our Marketing and Sales teams were quick to jump on the opportunity to improve their processes and reports with Sales call tags. Plus, with multiple products, the Sales team could use a simpler process. Provide Marketing an indication of which product was discussed.
Beyond Philosophy
SEPTEMBER 6, 2024
In this episode, we tackle a thought-provoking question from one of our listeners: Is it ethical to use urgency as a marketing tactic? This question sparked a deep conversation about the ethics of digital marketing, particularly the use of scarcity to drive sales. The role of empathy in ethical marketing decisions.
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ShepHyken
JANUARY 30, 2024
Traditionally, that is marketing and sales. This could have been a difficult hurdle to overcome until we shared that customer service training could come from the marketing budget. Typically, companies spend a lot of money training salespeople, which often falls under the sales budget, not the training budget.
ShepHyken
DECEMBER 12, 2023
Customer service and customer experience (CX) are more than what happens after the sale. Then, there’s the experience during the sales process and what happens after the sale, which could include a typical customer support call and more. I’m often asked to be the keynote speaker at sales meetings.
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Beyond Philosophy
SEPTEMBER 12, 2024
One of our podcast listeners questioned the ethics of leveraging a sense of urgency as a marketing tactic, which had me pondering the meaning of life, the universe, and everything. His message got me thinking about marketing, and since many of you are in the field, I wanted to share it here as well. So, Is Marketing Ethical?
ShepHyken
OCTOBER 1, 2022
He shares how to get your customer service, sales, and marketing teams in sync. It’s a common problem for any organization with separate departments, especially customer service, marketing, and sales. Messages, questions, tickets, and sales inquiries come in, are dealt with, and archived by the same department.
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Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
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As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
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Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!
Advertiser: ZoomInfo
Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. However, there’s no team better suited to lead that charge than the marketing department.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
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