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5 Ways to Make Marketing More Strategic

ClearAction

5 Ways to Make Marketing More Strategic Lynn Hunsaker. As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer Experience + Marketing: Pro’s & Con’s Lynn Hunsaker. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. So the information and resources that they receive from Marketing are a means to that end.

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5 Ways to Make Marketing More Strategic

ClearAction

5 Ways to Make Marketing More Strategic. As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. In the constant treadmill of daily life, marketers may be missing high-value opportunities. Connect People.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.

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Building Team Confidence In Complex Sales Skills

Integrity Solutions

As the economy picks up steam, organizations are seeing the next 12 to 24 months as a unique opportunity to capture increased market share and margin growth. This begs the question: Does your team have the confidence and skill to take advantage of these complex sales opportunities? 3 Keys to Success in Complex Sales.

Sales 61
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Essential Aspects of Sales Training

Integrity Solutions

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

Sales 52
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Empirix Launches New Hammer Partner Program to Capitalize on the Growth of the Contact Center as a Service Market (CCaaS)

CSM Magazine

The increased focus on channel enablement aligns with the booming Contact Center as a Service (CCaaS) market, which Gartner projects reaching $17.9 Led by Kacey Kemmerer, VP Sales and Channels, the program benefits from the experience of Rosemary Cormican, appointed as director of channels America earlier in the year.