Remove Marketing Remove Sales Remove Upselling
article thumbnail

Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales

ShepHyken

SaaS has changed the traditional sales rules. Because of this, prices are cheaper as new companies, products and solutions come to market daily. Marketing, in general, is becoming more expensive and prospecting is becoming harder. Here are a few reasons why Customer Success should be separated from Sales.? .

SaaS 402
article thumbnail

Guest Post: How to Use the Customer Journey to Create an Engaging Affiliate Marketing Strategy

ShepHyken

Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. Having an affiliate marketing strategy will drive traffic, improve leads, sales, and encourage customers to engage with your brand.

Marketing 318
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. It leads to the creation of a holistic customer experience in which every level of your sales funnel is optimized to meet customer needs and expectations. But don’t worry. But it doesn’t come easy.

article thumbnail

Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. And more importantly, how can you ensure that it’s not costing you sales? Increased cross-selling and upselling opportunities .

Sales 319
article thumbnail

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

article thumbnail

Guest Post: How To Get Customer Service, Sales & Marketing Teams On The Same Page

ShepHyken

He shares how to get your customer service, sales, and marketing teams in sync. It’s a common problem for any organization with separate departments, especially customer service, marketing, and sales. Messages, questions, tickets, and sales inquiries come in, are dealt with, and archived by the same department.

Sales 180
article thumbnail

5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this?