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The Key To Successful Marketing Communications

Beyond Philosophy

The Key to Successful Marketing Communications. There are a lot of people that do not know the difference between Marketing and Advertising. Marketing is deciding what you are going to say; Advertising is saying it. In my corporate life, I worked in Marketing for a long time.

Marketing 268
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Guest Post: How to Make a Company Culture Video That Wins Your Customers’ Hearts

ShepHyken

Your audience can perfectly distinguish a real interview from an actor reading scripted answers. The hiring process involves casting the right actors, rehearsing the script, and paying for their services. After reading so many praises about honesty, it may surprise you that I’m about to talk about your video’s script.

Scripts 375
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How to Make or Break Your Customer Experience

Beyond Philosophy

When there is technology deployed in a Naïve or Transactional organization, they are doing so to get the product to market as quickly as possible with fewer costs. In many cases, they will also use a Call Center script. Instead, they focus on deploying technology to improve the experience for the Customer.

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Here’s How to Write Effective Call Center Scripts

Quality Contact Solutions

After writing over one thousand call center scripts, we know that there isn’t a single stand-alone ingredient we’d consider the ‘secret sauce’ for creating the perfect script. Instead, scripts are purposeful and serve as a guide to accomplish the objective of the call. No, it doesn’t.

Scripts 98
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100 Pipeline Plays: The Modern Sales Playbook

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins.

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Case Study: Increase Your Sales by 47% by Doing This…

Beyond Philosophy

The result of their changes was a 47% increase in sales with no additional marketing support. It’s all about Neuromarketing, which is a type of marketing growing in popularity because it uses research to determine how a consumer’s brain responds to stimuli.

Sales 379
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How to Make or Break Your Customer Experience

Beyond Philosophy

Area #1: Technology When there is technology deployed in a Naïve or Transactional organization, they are doing so to get the product to market as quickly as possible with fewer costs. In many cases, they will also use a Call Center script. Instead, they focus on deploying technology to improve the experience for the Customer.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.