Solvvy

JULY 8, 2022

Quantitative metrics allow you to assign a number to the current state, compare it to the past, and track your company’s progress toward your goals. Managers can use those metrics to guide strategy improvements and employee training. When and how to use those metrics. However, not everything is easy to measure.

Metrics 106

Metrics Surveys Brand ambassadors Benchmark 106

ChurnZero

DECEMBER 18, 2020

Hoping to shed light on the current state of Customer Success and its influence within B2B SaaS organizations, ChurnZero along with ESG and Higher Logic, invited Customer Success leaders to participate in a survey to learn more about the top initiatives and issues facing this function today. What are your metrics? What are your goals?

Chief Customer Officer 87

Chief Customer Officer Finance SaaS Benchmark 87

ChurnZero

NOVEMBER 18, 2024

The SaaS industry was hit hard in late 2022 through 2024. The metrics of retention (gross revenue retention or net revenue retention) are now cemented as the qualifying metrics when investors and boards ask about a company’s health. As drivers of recurring revenue, CS teams are critical to the health of SaaS organizations.

Management 52

Management SaaS B2B Metrics 52

Amity

OCTOBER 23, 2018

Tracking the proper metrics is essential in understanding how your business is performing. For now let’s concentrate on the following four main metrics. Expansion revenue can have a big impact on your SaaS metrics and your bottom line. One last word on best practices around customer success metrics.

Metrics 76

Metrics Best practices Customer retention SaaS 76

Amity

NOVEMBER 21, 2016

SaaS customer success leaders publicly encourage greater adoption of this practice. I’ve found that SaaS vendors use seven distinct strategies to empower CSMs with customer benchmarking. Strategy 2: Customer Benchmarking using Best-Practices Studies. I’ve written more about this link in a recent post.

Benchmark 59

Benchmark SaaS Best practices Metrics 59

CSM Practice

MAY 28, 2020

More and more SaaS businesses are realizing the value of having a customer success team to ensure the continued success of their customers. Successful customers are more likely to renew and pay more through renewals and expansion, ensuring a steady revenue growth for SaaS businesses. What is the average Customer Success Manager Salary?

Best practices 126

Best practices Management SaaS Metrics 126

CSM Practice

MAY 22, 2020

More and more SaaS businesses are realizing the value of having a customer success team to ensure the continued success of their customers. Successful customers are more likely to renew and pay more through renewals and expansion, ensuring a steady revenue growth for SaaS businesses. What Is the Best Compensation Plan for CSMs?

SaaS 126

SaaS Metrics Accountability Customer centricity 126

CSM Magazine

JANUARY 28, 2025

For example, a SaaS company might offer an in-app tutorial detailing their platform’s key features. Proactive Communication Share industry tips, case studies, and updates about new features or services through email or social media to continuously educate your audience. How Can Customer Education Benefit Your Business?

Education 52

Education Upselling SaaS Self service 52

ChurnZero

OCTOBER 8, 2024

Customer success teams are critical to the health of SaaS organizations. Their top metrics are almost all revenue-driven. Three of the 2024 Customer Success Leadership Study’s key findings suggest not. As in previous years, CS metrics are still focused on revenue, with the top metric being churn rate.

SaaS 59

SaaS Surveys Metrics Sales 59

CustomerSuccessBox

JULY 2, 2019

Several studies have shown that successful customer onboarding is one of the most crucial pieces to make a customer renew their contracts in future. Though every company will have a different customer onboarding process as per their requirements but there are some basic things every B2B SaaS company should follow.

SaaS 66

SaaS B2B Education Metrics 66

ChurnZero

JUNE 15, 2021

In a world seemingly obsessed with hyper-growth, this may sound like heresy, but when evaluating a B2B software-as-a-service (SaaS) company, the most important metric we look at is retention. The Different Types of Retention Metrics. The Impact of Retention on a SaaS Business.

Metrics 59

Metrics SaaS Upselling Surveys 59

CSM Practice

FEBRUARY 24, 2020

The answer varies for different companies, but the customer success team performance metrics below are an excellent place to start. As a customer success team leader , these metrics provide a solution to demonstrate the value of your customer success team to top executives and other teams. Customer Financial Metrics.

Metrics 59

Metrics Customer advocacy Customer centricity Customer effort 59

ChurnZero

OCTOBER 8, 2021

Understanding Customer Success vectors as an upgrade to KPI metrics. Customer Success vectors come as an upgrade to snap-shot, in-the-moment KPI metrics. That is, KPI metrics are lagging indicators. Let’s look at an example to understand how success vectors can supplement KPI metrics. . Excellent B2B relations. .

SaaS 98

SaaS Metrics B2B Enterprise 98

REVE Chat Blog

JANUARY 15, 2020

According to the McKinsey study, “ 70% of the buying experiences are based on how the customer feels they are being treated. ”. Measuring customer satisfaction metrics gives you valuable insights into your overall business performance. Select the customer satisfaction metric. The key metrics are as follows: #1.

Metrics 75

Metrics Surveys Feedback Customer centricity 75

ChurnZero

JULY 9, 2020

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. Celebrate (and Capitalize) on Success With Case Studies. As your customer base expands, it’s helpful to develop a system of qualifications for determining case study candidates.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

Lumoa

FEBRUARY 9, 2023

Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Secure the support of the C-suite executives since Forrester stated “ Every successful transformation we studied began with a customer experience epiphany by a CEO or COO.”

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

JivoChat

NOVEMBER 22, 2021

Do you have a Software as Service (Saas) company and haven’t developed any marketing strategies yet? SaaS content marketing is an important part of conquering visibility and showing the importance of your service. . The importance of SaaS Content Marketing? 10 Saas Content Marketing strategies to implement.

SaaS 52

SaaS Marketing B2B Metrics 52

ChurnZero

JUNE 24, 2022

What does this mean for B2B SaaS businesses? In our webinar, 2022 SaaS retention benchmarks , SaaS Capital Manager Director Rob Belcher shares the results from their 11th annual B2B SaaS benchmarking survey. It’s the largest survey of private SaaS companies in the world with over 1,500 responses.

Benchmark 52

Benchmark SaaS Metrics B2B 52

ChurnZero

JUNE 23, 2023

Not too long ago, SaaS companies were focused on growth at all costs. Fortunately, SaaS Capital , which provides debt financing to growth companies, recently published its annual B2B SaaS retention study. Source: SaaS Capital’s 2023 SaaS Retention Benchmarks for Private B2B Companies This benchmark varied by ACV.

Benchmark 52

Benchmark Customer retention SaaS B2B 52

CustomerSuccessBox

JUNE 30, 2022

For a SaaS business, product adoption is one of the leading indicators of a successful and growing business. Reflecting on the fact that customer retention is the backbone of SaaS. The elements of User Adoption Success Metrics. User Adoption Rate benchmarks in SaaS. In general, the higher your adoption rate, the better.

SaaS 52

SaaS Benchmark Metrics Analytics 52

ChurnZero

DECEMBER 29, 2020

The SaaS Debate: Who Owns the Renewal and Upsell? Whether Customer Success or sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. Top 4 Metrics Chief Customer Officers (CCOs) Must Know. 31 st Fastest Growing SaaS Company on SaaS Mag’s list. Customer Success vs. Sales.

SaaS 98

SaaS Chief Customer Officer Upselling Metrics 98

ChurnZero

DECEMBER 17, 2021

Considering that studies have shown that acquiring a new customer is exponentially more expensive than retaining an existing one, expansion management becomes more important than ever. In the SaaS industry, Customer Success upsell and cross-sell opportunities are commonly incorporated into expansion management. Timing is essential.

Management 98

Management Upselling SaaS Education 98

Kayako

MARCH 21, 2022

One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015. A strategy based on five fundamental vectors is vital for the highly competitive fields of telecom, health care, SaaS, eCommerce, and more. Business experts and study data say “yes.” Is it worth it?

Customer Service 117

Customer Service Metrics Surveys Healthcare 117

inSided

DECEMBER 2, 2019

Two core metrics for SaaS growth and profitability are Annual Recurring Revenue (ARR) and Customer Lifetime Value (LTV). Studies have shown that reducing monthly churn by 5% can result in 50% more revenue over five years. Customer Success, therefore, is all about retaining customers (i.e.

SaaS 72

SaaS Metrics 72

Global Response

FEBRUARY 7, 2023

There’s a nearly endless amount of metrics you could be tracking for your customer service—but many brands make the mistake of tracking too many rather than too few. Begin with at least 1-2 metrics that measure customer experience directly. While there’s many metrics to choose from, these 5 are the most important.

Metrics 62

Metrics Customer Experience Surveys Customer effort 62

CSM Practice

FEBRUARY 24, 2020

The answer varies for different companies, but the customer success team performance metrics below are an excellent place to start. As a customer success team leader , these metrics provide a solution to demonstrate the value of your customer success team to top executives and other teams. Customer Financial Metrics.

Metrics 52

Metrics Customer advocacy Customer centricity Accountability 52

CSM Practice

FEBRUARY 24, 2020

The answer varies for different companies, but the customer success team performance metrics below are an excellent place to start. As a customer success team leader , these metrics provide a solution to demonstrate the value of your customer success team to top executives and other teams. Customer Financial Metrics.

Metrics 52

Metrics Customer advocacy Customer centricity Accountability 52

CSM Practice

JUNE 4, 2021

Identifying appropriate metrics and key performance indicators (KPIs) from the get-go will help your high touch customer success team work more efficiently because the goals are clear-cut and measurable. . As a Customer Success team leader, Sasaki uses two of the above metrics in his period employee reviews: .

SaaS 52

SaaS Upselling Metrics CRM 52

ClientSuccess

DECEMBER 23, 2019

Customer sentiment and satisfaction with the different touch points and engagements with a vendor is called the Customer Experience , aka CX, and it’s one of the main pillars of customer success for any SaaS organization. it can be hard to quantify and improve CX over time. . This makes them feel important, heard, and seen. .

Customer Experience 78

Customer Experience SaaS Chatbots Accountability 78

CustomerSuccessBox

DECEMBER 4, 2018

In the SaaS world, the customer-acquisition-cost (CAC) is high and the initial payment is peanuts compared to the lifetime value (LTV) of the customer. According to studies , the LTV value should be at least 3 times the CAC in order for your company to grow and be sustainable. This is a reactive approach and is NOT true.

Best practices 40

Best practices Customer retention SaaS Metrics 40

SharpenCX

JANUARY 23, 2020

Managers swim in a sea of data and metrics, but they fight to weed through what’s valuable to move their KPIs. A study from The Strategic Journal of Business & Change Management linked clear KPIs to improved performance at work. And, together, pinpoint the metrics that you need to improve to better serve customers.

Coaching 98

Coaching Contact Center Benchmark Management 98

ChurnZero

DECEMBER 27, 2022

5/ 2022 Customer Success leadership study. Based on a detailed survey of more than 1,000 CS leaders, this is the most comprehensive study of the evolving CS landscape to date. 6/ How to transform Customer Success into a profit center with metrics and forecasting. When people think of top-line growth, they often think of sales.

Benchmark 90

Benchmark Metrics Accountability Enterprise 90

Outsource Consultants

MARCH 21, 2025

Use Case: B2B sales teams, SaaS demos, consultative selling. A study by the Rain Group found that 82% of buyers accept meetings with sellers who proactively reach out , a statistic that highlights the effectiveness of outbound calls in securing new business opportunities. Tip: Ask for case studies in your industry.

Call Center 67

Call Center Healthcare outsourcing Telemarketing 67

ProProfs Blog

OCTOBER 30, 2021

Let’s illustrate with an example of a SaaS organization. A study conducted by Harvard Business Review is a perfect example here. Throughout the study, the group never received any direct marketing from the company and they closely measured the metrics such as purchasing behavior, deflection rate, and profitability.

Feedback 143

Feedback Surveys Customer centricity Metrics 143

Nicereply

NOVEMBER 30, 2021

A study by Marketing Metrics revealed that businesses have a 20-40% chance of winning back a lost customer, as compared to a 5-20% chance of converting a prospect into a new customer. The same study claims that win-back campaigns generate an average $485K for small businesses. Is it worth winning back lost customers at all?

Surveys 104

Surveys B2C Benchmark Accountability 104

delighted

JUNE 29, 2021

We’ll talk about the metrics which can be used to determine a successful/unsuccessful product/market fit a little later on. When measuring product/market fit, you must consider three things: doing the research, understanding the market through metrics, and utilizing Net Promoter Score to evaluate and improve your product.

Marketing 95

Marketing SaaS Metrics Transportation 95

Lumoa

MARCH 20, 2018

Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Secure the support of the C-suite executives since Forrester stated " Every successful transformation we studied began with a customer experience epiphany by a CEO or COO." So why should you care?

Customer Experience 107

Customer Experience B2C Journey mapping B2B 107