When B2B and B2C Key Performance Metrics Flatline….
Beyond Philosophy
JUNE 20, 2015
performance metrics flatline and, for all intents and purposes, have little or no granular actionability. Two years ago, they adopted, system-wide, one of the popular single number performance metrics. The first, a B2C example, involves a major player in the cable television industry. Close to 1,000 survey responses were received.
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