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5 Ways to Make Marketing More Strategic

ClearAction

Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion. Context is the mantra for making something strategic. Take a look at everything Marketing does as a flow, and see what epiphanies emerge.

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Essential Aspects of Sales Training

Integrity Solutions

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

Sales 52
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article thumbnail

5 Ways to Make Marketing More Strategic

ClearAction

Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion. Context is the mantra for making something strategic. Take a look at everything Marketing does as a flow, and see what epiphanies emerge.

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Psychographic Segmentation: Variables, Examples & Templates

ProProfs Blog

The personality trait variable provides businesses with information about customers’ beliefs, motivations, morals, and overall outlook on their life. Businesses usually conduct surveys, and make use of previous sales information or data from their loyalty program to identify: How do their customers spend their time? Personality.

Surveys 78
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What is Efficient Quoting?

Cincom

It serves as a crucial step in the sales cycle, bridging the gap between initial inquiries and finalized deals. This is vital in today’s competitive market, where delays or inaccuracies in quoting can lead to lost sales opportunities. This article explores the significance of efficient quoting in business operations.

CRM 52