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According to Forrester Research , “only 36% of contact centers have implemented multichannel integration to provide consistent experiences; 70% do not train agents to support multiple channels, and 56% do not offer an agent-facing knowledge management solution”. Most consumers expect ready access to support or help.
Limited MultichannelSupportMultichannel, if not omnichannel support, is extremely important in today’s time. Customers today communicate through various channels, such as phone, email, chat, and social media. Overwhelmed staff may struggle to provide personalized attention, resulting in frustrated customers.
With daily reports of data breaches, today’s consumers are more concerned about the security of their personal information than ever before. Recently, information such as phone numbers and email addresses has become more personalized. According to Marketing Dive, 71% of consumers are concerned about how brands handle personal data.
Whether through phone, email, chat, or social media, customers demand consistent, high-quality support. This is where omni-channelsupport becomes essential. Unlike traditional multichannelsupport, which treats each channel independently, omni-channel strategies focus on creating a seamless journey for the customer.
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