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Today, banks face stiff competition from leading privatization-based technology companies. Omni-channelsupport is critical moving forward. Multichannelsupport may not be sufficient today. Connecting through these channels is important for a smoother user experience.
In the not-too-distant past, most customer support was conducted by telephone. Then, over the years, technology changed the way we communicate and companies added more customer supportchannels. As social media and website capabilities evolved, channels were expanded further. In too many cases, the answer is no.
According to Forrester Research , “only 36% of contact centers have implemented multichannel integration to provide consistent experiences; 70% do not train agents to support multiple channels, and 56% do not offer an agent-facing knowledge management solution”. Most consumers expect ready access to support or help.
MSPs must ensure that their call center is equipped with the right type of technology tools. Technical Complexity Dealing with diverse technical issues requires a highly skilled and knowledgeable support staff. Keeping up with the latest technologies and troubleshooting a wide range of problems can be demanding.
Whether through phone, email, chat, or social media, customers demand consistent, high-quality support. This is where omni-channelsupport becomes essential. Unlike traditional multichannelsupport, which treats each channel independently, omni-channel strategies focus on creating a seamless journey for the customer.
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