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Although it’s less common now in the Internet age, it’s still not uncommon for current or prospective customers to call to inquire for more information about products or services, place an order, ask about upgrading their service, or otherwise ask questions that may end in a sale or upsell. Telemarketing. General Inquiries.
A comprehensive cost-benefit analysis should factor in both direct costs (such as per-call or per-agent fees) and indirect benefits (like improved customer retention or increased sales through upselling). This practice has gained significant traction, with the global call center market estimated at US$332.2
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