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The Worst Sales Call Ever

ShepHyken

Even though this is about a sales presentation, it ties into customer service. This is how anyone delivers a better experience, regardless of whether it’s during the sales process or any other interaction the customer has with people in a company. Yes, it was a terrible sales call. It is how relationships are built.

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Personalization – The Fifth P In Marketing

ShepHyken

The fifth P stand for Personalization. Personalization is a popular word these days. Companies who can personalize their experiences win over customers. Traditional personalization came from remembering past customers, using their name, building rapport and other personal, human-to-human, interactions.

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Privacy in the Age of Personalization: Striking the Right Balance

Beyond Philosophy

Listen to the podcast: Personalization is a key element in doing business today. However, getting too personal can be off-putting in some situations. So, today we are going to look at how you can strike a balance between personalizing your interactions and offerings for customers without freaking them out.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

Mastering the human side of selling is key to sales success, but what does phrase that mean exactly? At its essence, humanizing the sales experience is really about personalization. Put another way, personalization is the opposite of operating from scripts and responding with cookie-cutter answers.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Amazing Business Radio: Andy Masters

ShepHyken

Shep Hyken speaks with professional speaker and author Andy Masters about his bestselling book, “Kiss Your Customer: 77 Reasons Why Sales & Service Are Just Like Dating & Relationships.” Andy loves to be unique and surprising to the people he cares about – in both his personal and professional relationships.

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Guest Blog: Create Amazing Impacts with 15 Minutes and 15 Dollars or Less

ShepHyken

There is a principle I want to share from my keynote program: “Kiss Your Customer: Why Sales & Service Are Just Like Dating & Relationships.” I once presented at an event hosted by one of the University of Michigan campuses, and enjoyed dinner with my client after the program. Andy: “Yes…that sounds great.