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Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales

ShepHyken

SaaS has changed the traditional sales rules. With SaaS, purchases are mainly cloud-based with major demand. Due to this, competition is fierce as many SaaS companies are highly vulnerable to churn if they are not satisfying their customer base.? Marketing, in general, is becoming more expensive and prospecting is becoming harder.

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From Trends to Transformation: The AI-First Contact Center

CCNG

The Road to Now In the early 2000s, software began its march into the Cloud and the new SaaS model. Conversational AI enables smooth interactions across channels, while Generative AI helps create personalized experiences. Even with cloud-based solutions like CCaaS, it’s often just a new coat of paint on old ideas and systems.

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Top 5 Customer Service & CX Articles for Week of January 6, 2025

ShepHyken

The research is based on insights from over 2,500 Indian customers across regions, income, age groups, and industries including B2B, SaaS, Telecom, automotive, etc. What I like about this list is the first trend, personalization. Each year, our CX research finds personalization to be a top expectation.

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The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

SaaS companies accomplish this in a multitude of ways, from providing excellent customer service to ensuring their product meets user needs. One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). Product Usability SaaS platforms often involve intricate features and workflows.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Learning objectives: Review and pinpoint challenges in your CX strategy Learn how SaaS products are changing CX and UX Recognize and personalize your customers' needs and preferences Setting your DCX goals Best practices for implementing a customer-centric digital strategy and ensuring seamless interactions across channels The role of conversational (..)

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Guest Post: 5 Reasons Why Customer Experience is the Pulse of Every Business

ShepHyken

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. An experience leads to the development of perception in a person. They look for recommendations from a 3 rd party or another person. Creating personal relationships to build trust .

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Architect personalized generative AI SaaS applications on Amazon SageMaker

AWS Machine Learning

Hundreds of software as a service (SaaS) applications are being developed around these pre-trained models, which are either directly served to end-customers, or fine-tuned first on a per-customer basis to generate personal and unique content (such as avatars, stylized photo edits, video game assets, domain-specific text, and more).

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