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Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales

ShepHyken

SaaS has changed the traditional sales rules. With SaaS, purchases are mainly cloud-based with major demand. Combined with the ever-changing landscape of the SaaS industry, it is no wonder that sales leaders have been asked to help manage customer relationships, even though this is not their strength.

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Seven things B2B SaaS customer teams can learn from consumer subscription businesses

ChurnZero

You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. The differences between SaaS and B2C companies. 2: Payment structure SaaS is paid on a recurring basis. But most SaaS organizations still have the luxury of long-term (2+ year) contracts.

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Amazing Business Radio: Claire Sporton

ShepHyken

Customers want and expect a personalized experience. Microdata is specific to an individual person and can help you deliver the personalized experience that customers want. Improving your NPS rating alone will not necessarily lead to an increase in sales. Consumers want to do business with organizations they trust.

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4 Ways to Speed Up New SaaS User Onboarding

Totango

For SaaS companies especially, the speed and ease with which your customers can progress through new user onboarding will act as the first indicators of how smooth their use of your product will be going forward. They are: Use Customer Goals and Objectives to Personalize Onboarding. Reduce Friction and Other Engagement Barriers.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others. Are you looking to elevate your CX support strategy?

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Don’t Make These Frequent Freemium SaaS Mistakes

Totango

A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. Limiting storage space.

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How to scale machine learning inference for multi-tenant SaaS use cases

AWS Machine Learning

Zendesk is a SaaS company that builds support, sales, and customer engagement software for everyone, with simplicity as the foundation. Customers like Zendesk have built successful, high-scale software as a service (SaaS) businesses on Amazon Web Services (AWS). This post is co-written with Sowmya Manusani, Sr.

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