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Five Lessons On How To Personalize the Customer Experience

ShepHyken

I’m always on the lookout for great stories, whether I personally experience them, or they are sent in by our followers. What I share with you today is a great example of personalized and proactive communication. The message from BarkBox wasn’t about making a sale. In other words, it’s mass personalization.

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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Understanding Buyer Strategy . The pandemic has brought everyone back to basics.

B2B 382
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The Worst Sales Call Ever

ShepHyken

Even though this is about a sales presentation, it ties into customer service. This is how anyone delivers a better experience, regardless of whether it’s during the sales process or any other interaction the customer has with people in a company. Yes, it was a terrible sales call. It is how relationships are built.

Sales 371
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Are You Using This Powerful Sales Technique?

Beyond Philosophy

A powerful sales technique exists that can help. The best sales organizations use it well; the worst, not so much. It describes how they give customers or prospects something with the hopes that their generosity will be returned in higher sales or customer loyalty. So, you can use the strategy when you are selling to them.

Sales 344
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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. These 16 plays are aligned to different stages of the sales funnel.

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Top 5 Customer Service & CX Articles for Week of January 13, 2025

ShepHyken

Beyond the First Purchase: How AI Is Transforming Customer Retention Strategies by Erik Huberman (Grit Daily News) Diving deeper into the transformational role of AI in customer retention, were not just witnessing a shift. My Comment: This is another article on AI, and this time, its about a highly, as in hyper personalized experience.

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Personalization With Graham Hill

Beyond Philosophy

Personalization is a developing area in Customer Experiences. to explore the rapidly evolving field of Personalization in Customer Experiences. Hill explains that personalization operates on a continuum, ranging from broad, branded communications to highly individualized content tailored to a single customer’s needs.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection. We're talking about a complete shake-up powered by automation and artificial intelligence (AI).

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Are you looking to elevate your CX support strategy? Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

about their digital customer communication strategies. To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. Read the report to find out what was uncovered.