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Case Study: Increase Your Sales by 47% by Doing This…

Beyond Philosophy

How can you increase your sales by 47%? The result of their changes was a 47% increase in sales with no additional marketing support. The person in the coat, however, was not a scientist or doctor, but just an actor with a memorized script. It’s all in the packaging. Follow Colin Shaw on Twitter @ColinShaw_CX.

Sales 379
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Personalization With Graham Hill

Beyond Philosophy

Personalization is a developing area in Customer Experiences. to explore the rapidly evolving field of Personalization in Customer Experiences. Hill explains that personalization operates on a continuum, ranging from broad, branded communications to highly individualized content tailored to a single customer’s needs.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

And more importantly, how can you ensure that it’s not costing you sales? Customers want to be able to reach a live person when they need assistance. First, make sure that your contact center is easily accessible and that customers can reach a live person when they need assistance. What is a contact center CRM?

Sales 319
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Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

Study objectives also addressed fundamental issues: How much of sales, or other tangible objectives, is driven by WOM? Among key findings: In categories studied (telecom, personal care, software, TV programming, FMCG), WOM directly drove 13% of sales, compared to 20%-30% of sales from paid marketing.

Marketing 398
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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others. Are you looking to elevate your CX support strategy?

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Be warned: Is your data failing you?

Beyond Philosophy

These platforms can provide data management intended to optimize the Customer Experience, not only at a general level but also at a personalized level. To download a copy of the full study published by DataStax, please click here.]. The respondents showed that personalization efforts are not what they should be.

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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Increasing online prospects, lead generation and sales. Consumer interactions have changed as well.

B2B 391
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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.