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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Wireless text messaging is widely used in the U.S.;

Marketing 246
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How Not To Engage Employees: Telecoms Lead The Way Again

Beyond Philosophy

Whilst the strike is mainly on the traditional telecoms service it is not just being contained there as you can imagine, with an overall brand perception at a 3 year low and this is having a negative effect on Verizon Wireless. Just reading some of the Facebook comments on Verizon Wireless Workers Rising shows the strength of feeling.

Wireless 283
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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

A new global survey released by Amdocs last month reported a trend in the region where consumers demanded more control and personalization in their Customer Experiences with their Telecom provider. From Thailand: Respondents wanted more personalized offers that addressed their specific needs (66%). Are you ready?

Wireless 265
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Ad-Blocking Sends Clear CX Message: Get Obnoxious Ads out of my UX

Beyond Philosophy

Moreover, if you aren’t on a wireless router, they are burning your data (that you had budgeted for streaming important cat videos). The UX refers to the overall experience a person has using an App or website. They track your activities and/or spring up right in the middle of the content you were hoping to see (and link to…).

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

Up until electronic interaction – the Internet and wireless devices for accessing the web on a mobile basis – changed the character of communication and engagement forever, companies frequently deluded themselves that they were in control of the awareness and influence processes. Seek to leverage and influence, not control.

B2C 341
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When Improv Meets Business

ShepHyken

Let’s say I contact my wireless phone provider. If you were paying attention, you might notice that I didn’t call my wireless provider. The point is that in-person, on the phone, instant chat, or any other type of interaction, the concept of Yes, And, is a great technique to create a better customer’s experience. That’s the Yes.

Wireless 214
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Advance from Personalization to Customer Journey Orchestration

Pointillist

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. Journey orchestration goes beyond traditional personalization techniques.