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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

In the haste to bring in customers, companies can often forget to court the right customers, those who represent the best long-term revenue potential, or who won’t overtax the company’s customer service and support structure. If offline instances of the Casanova Complex are a disease, then it is an epidemic among Internet companies.

Marketing 246
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Unlock growth potential with Totango revenue intelligence integrations

Totango

These touchpoints are key for driving positive customer outcomes and unlocking new revenue potential—which makes connecting revenue intelligence platforms, like Gong and Chorus, directly into Totango critical to accelerate the path to success for customers, relieving what would be an otherwise time-consuming and difficult burden.

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Eliminating Experience Pain Points, and Creating Customer Satisfaction: Is This Ever Enough?

Beyond Philosophy

Even though the rate of expressed complaints is higher in the business-to-business world, the lost revenue potential of unexpressed (and, so, unresolved) complaints is significantly greater there because of the lifetime value of each customer.

B2C 231
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Eliminating Experience Pain Points, and Creating Customer Satisfaction: Is This Ever Enough?

Beyond Philosophy

Even though the rate of expressed complaints is higher in the business-to-business world, the lost revenue potential of unexpressed (and, so, unresolved) complaints is significantly greater there because of the lifetime value of each customer.

B2C 231
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Tap Into Revenue in the Queue With Light Users

Help Scout

Don’t miss out on revenue opportunities hiding in your support queue. Add sales, marketing, and account management into Help Scout as light users and tap into new revenue potential. Read the full article

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Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

This approach results in stickiness and retention that generate ongoing revenue potential. The main idea is to clearly understand your ICP, and focus on your marketing, CS, and sales efforts toward acquiring and serving the customers who are most likely to derive optimal value from your services over time.

Sales 111
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The True Cost of Manual Testing

Cyara

Are Invisible Defects Limiting Your Revenue Potential? Self-service is key to IVR success. When your IVR system empowers customers to get basic questions answered, submit information, and perform simple tasks without ever speaking to an agent, it’s a boon for your bottom line.