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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

In the haste to bring in customers, companies can often forget to court the right customers, those who represent the best long-term revenue potential, or who won’t overtax the company’s customer service and support structure. If offline instances of the Casanova Complex are a disease, then it is an epidemic among Internet companies.

Marketing 246
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Unlock growth potential with Totango revenue intelligence integrations

Totango

These touchpoints are key for driving positive customer outcomes and unlocking new revenue potential—which makes connecting revenue intelligence platforms, like Gong and Chorus, directly into Totango critical to accelerate the path to success for customers, relieving what would be an otherwise time-consuming and difficult burden.

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How Recurring Revenue Management Software Supports Predictive Revenue Growth

CSM Magazine

Offering flexible pricing options that cater to customer needs can attract more clients and maximize revenue potential. The onboarding and renewal stages are smoothly managed using recurring revenue software. By analyzing purchasing patterns and frequency, companies can adjust their pricing strategies to remain competitive.

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Eliminating Experience Pain Points, and Creating Customer Satisfaction: Is This Ever Enough?

Beyond Philosophy

Even though the rate of expressed complaints is higher in the business-to-business world, the lost revenue potential of unexpressed (and, so, unresolved) complaints is significantly greater there because of the lifetime value of each customer.

B2C 231
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Eliminating Experience Pain Points, and Creating Customer Satisfaction: Is This Ever Enough?

Beyond Philosophy

Even though the rate of expressed complaints is higher in the business-to-business world, the lost revenue potential of unexpressed (and, so, unresolved) complaints is significantly greater there because of the lifetime value of each customer.

B2C 231
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Using CPQ’s Pricing Features to Maximize Profit Margins Across Channels

Cincom

While this diversified approach expands reach and revenue potential, it also introduces significant pricing complexities that can impact profitability, brand perception, and customer trust. Additionally, automated workflows reduce the risk of pricing miscalculations, keeping margins intact while maximizing revenue potential.

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Tap Into Revenue in the Queue With Light Users

Help Scout

Don’t miss out on revenue opportunities hiding in your support queue. Add sales, marketing, and account management into Help Scout as light users and tap into new revenue potential. Read the full article