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Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales

ShepHyken

SaaS has changed the traditional sales rules. With SaaS, purchases are mainly cloud-based with major demand. Combined with the ever-changing landscape of the SaaS industry, it is no wonder that sales leaders have been asked to help manage customer relationships, even though this is not their strength.

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Guest Post: Ways to Improve the SaaS Customer Experience

ShepHyken

This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. Software as a service (SaaS) has grown rapidly in recent years, particularly in recent months.

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Mastering the Shift: From Product-Led Growth to Enterprise Sales

Totango

In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.” – Karen Budell , Chief Marketing Officer, Totango + Catalyst Shifting from a product-led growth (PLG) model to an enterprise sales motion is a significant move for any SaaS company.

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How to turn SaaS implementation insights into a strategic asset.  

ChurnZero

For most CX teams in SaaS, the implementation process is a one-way street. An introduction from their sales rep to the implementation team starts the process, and a handoff from implementation to their CSM concludes it. Step 1: Perfect your sales-to-implementation knowledge transfer. Step 2: Create a readiness dashboard.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others. Are you looking to elevate your CX support strategy?

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How SaaS Software Can Help Sync Your Sales & Support Teams

aircall

SaaS software, also known as cloud-based software, has now gone mainstream, making it easy for teams to leverage all the software programs they need to work collaboratively, wherever they are. Let’s look specifically at how SaaS software can help sync your sales and support teams so they work together in perfect harmony.

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3 Common Challenges in SaaS Sales

Integrity Solutions

The three most common SaaS sales challenges can be overcome and lead to breakthrough levels of success. Anyone who’s been in sales will tell you: The job comes with some unique challenges. This is a trap that even experienced technology salespeople can fall into because of how crowded and competitive the SaaS market is.

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