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Top 5 Customer Service & CX Articles for Week of January 6, 2025

ShepHyken

Top 5 CX Trends that Will Shape 2025: Study by ET Edge Insights (ET Edge Insights) SurveySensum, has announced its latest Top 5 CX Trends for 2025 report. The research is based on insights from over 2,500 Indian customers across regions, income, age groups, and industries including B2B, SaaS, Telecom, automotive, etc.

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The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

SaaS companies accomplish this in a multitude of ways, from providing excellent customer service to ensuring their product meets user needs. One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). Product Usability SaaS platforms often involve intricate features and workflows.

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Seven things B2B SaaS customer teams can learn from consumer subscription businesses

ChurnZero

You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. I have spent over 20 years studying and working in the trenches of the membership economy, both with B2B and B2C organizations. The differences between SaaS and B2C companies. 3: Make onboarding seamless.

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Don’t Make These Frequent Freemium SaaS Mistakes

Totango

A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. Limiting storage space. Limiting customer support.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy.

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How to scale machine learning inference for multi-tenant SaaS use cases

AWS Machine Learning

Zendesk is a SaaS company that builds support, sales, and customer engagement software for everyone, with simplicity as the foundation. Customers like Zendesk have built successful, high-scale software as a service (SaaS) businesses on Amazon Web Services (AWS). This post is co-written with Sowmya Manusani, Sr.

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Guest Post: Boosting Customer Engagement: How Mobile Apps Can Transform Your Business

ShepHyken

Studies on online retailing convey that mobile app conversion rates are 2X more than mobile browser conversion rates. Manpreet Singh Chawla is a writer who specializes in topics such as customer service and experience, SaaS, knowledge management, and business strategy.

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