This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Top 5 CX Trends that Will Shape 2025: Study by ET Edge Insights (ET Edge Insights) SurveySensum, has announced its latest Top 5 CX Trends for 2025 report. The research is based on insights from over 2,500 Indian customers across regions, income, age groups, and industries including B2B, SaaS, Telecom, automotive, etc.
SaaS companies accomplish this in a multitude of ways, from providing excellent customer service to ensuring their product meets user needs. One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). Product Usability SaaS platforms often involve intricate features and workflows.
You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. I have spent over 20 years studying and working in the trenches of the membership economy, both with B2B and B2C organizations. The differences between SaaS and B2C companies. 3: Make onboarding seamless.
A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. Limiting storage space. Limiting customer support.
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy.
Zendesk is a SaaS company that builds support, sales, and customer engagement software for everyone, with simplicity as the foundation. Customers like Zendesk have built successful, high-scale software as a service (SaaS) businesses on Amazon Web Services (AWS). This post is co-written with Sowmya Manusani, Sr.
Studies on online retailing convey that mobile app conversion rates are 2X more than mobile browser conversion rates. Manpreet Singh Chawla is a writer who specializes in topics such as customer service and experience, SaaS, knowledge management, and business strategy.
So in a world where every product description ends in “aaS” from SaaS to CCaaS, it only makes sense that AI should follow suit. There are many incredible case studies of AI positively transforming the contact center. And then there’s AI. Everyone wants it, needs it, and claims they have it.
What does this mean for B2B SaaS businesses? In our webinar, 2022 SaaS retention benchmarks , SaaS Capital Manager Director Rob Belcher shares the results from their 11th annual B2B SaaS benchmarking survey. It’s the largest survey of private SaaS companies in the world with over 1,500 responses.
These are just some of the findings in this year’s Customer Success Leadership Study, ChurnZero’s third annual report on the top trends and opportunities in Customer Success, presented in partnership with ESG and sponsored by Higher Logic Vanilla and involve.ai. Download your full copy of the 2022 Customer Success Leadership Study here.
It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). The same applies for B2B SaaS companies. You could be dead by then. I’m not joking. Be courageous!
Hoping to shed light on the current state of Customer Success and its influence within B2B SaaS organizations, ChurnZero along with ESG and Higher Logic, invited Customer Success leaders to participate in a survey to learn more about the top initiatives and issues facing this function today. Customer Success Around the Web.
Current customers are some of the most prominent advocates and marketing opportunities available for SaaS organizations. Customers can become a crucial part of your outbound content strategy through customer case studies, referrals, marketing opportunities, and more. . Who is the customer? Toolkit: Customer Journey Toolkit.
The Rise of Global Commerce E-commerce, SaaS companies, and global enterprises now cater to international markets more than ever before. Key Term Translations for Industry-Specific Accuracy For businesses in specialized industries like healthcare, legal, e-commerce, and SaaS, terminology accuracy is crucial.
Lincoln Murphy sums up the value that existing customers offer to growing SaaS companies: “The majority of the revenue from your relationship with a customer happens post-sale. Case studies. The emphasis is on both keeping the customer longer and also expanding the relationship.” Product communications, updates, and highlights.
To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. At the moment, SaaS companies appear to be under immense financial pressure, resulting in a dramatic increase in vendors seeking guidance on how to adapt, survive, and even thrive during this downturn.
To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. At the moment, SaaS companies appear to be under immense financial pressure, resulting in a dramatic increase in vendors seeking guidance on how to adapt, survive, and even thrive during this downturn.
The SaaS industry was hit hard in late 2022 through 2024. Per the 2024 Customer Success Leadership Study , 51% of CS teams are responsible for renewal revenue and 41% for expansion revenue. As drivers of recurring revenue, CS teams are critical to the health of SaaS organizations.
But as we turned to myriad of resources and whitepapers for answers, we eventually found out that some of best customer service practices we’ve read were in fact from case studies in hospitality industries. Benny Tjia is co-founder and CEO of Bornevia , SaaS product for better and more responsive customer support.
Customer retention is the lifeblood of a SaaS company. Where the foundation of SaaS customer retention is renewals. According to a research study, a mere 5% increase in customer retention can lead to a 25% increase in company profits. How is the renewal process important in SaaS?
Or want to know about other businesses using a particular SaaS product they’re considering. Social proof in marketing is about providing reassurance—evidence and information demonstrating other people (or businesses) successfully using your brand. And if it works for them… Draw attention to any awards the brand has achieved.
The full interviews are used for customer case studies, but then they also categorize the best quotes by topic. In fact, one of Joanna Wiebe’s most successful headline copy tests came out of a result of taking exact wording from a customer’s testimonial: she was able to increase conversions by 103% for one of her SaaS clients.
Customer success teams are critical to the health of SaaS organizations. Three of the 2024 Customer Success Leadership Study’s key findings suggest not. Download a full copy of the 2024 CS Leadership Study, presented by ChurnZero, SaaStr, 6sense, Gong, Success Venture Partners, and Customer Success Meetup, here. Just 21% so far.
These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. Celebrate (and Capitalize) on Success With Case Studies. As your customer base expands, it’s helpful to develop a system of qualifications for determining case study candidates.
The best way to persevere within the SaaS industry is through better networking and productive collaboration. Here’s a simple curated list of Top 10 SaaS conferences of 2022 that you can add to your calendar and learn from the best! A planned two-day event is important considering the future of SaaS businesses.
These case studies show that, when executed thoughtfully, outsourcing can boost service performance while controlling costs. A study by ContactBabel found that these hidden costs can account for up to 15% of the total outsourcing expense in the first year. Another often-overlooked expense is the cost of quality assurance.
Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. Why Digital Client Relationships are Crucially Important for SaaS Businesses.
Studies have shown that customers who receive relational customer service are more likely to make repeat purchases. She has 10+ years of B2B & B2C marketing experience in various sectors such as SaaS, e-commerce, education, and consumer goods. They’re also more likely to recommend the company to others. .
Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Customer experience has a significant impact on customer retention rates as has been shown by several studies conducted on B2C relationships. Use your customer input to make adjustments and improvements to your SaaS product.
The global leader and premier provider of digital health and wellbeing SaaS solutions and services wanted to deflect tedious calls away from their IVR and contact center reps.
For example, a SaaS company might offer an in-app tutorial detailing their platform’s key features. Proactive Communication Share industry tips, case studies, and updates about new features or services through email or social media to continuously educate your audience. How Can Customer Education Benefit Your Business?
Not too long ago, SaaS companies were focused on growth at all costs. Fortunately, SaaS Capital , which provides debt financing to growth companies, recently published its annual B2B SaaS retention study. Source: SaaS Capital’s 2023 SaaS Retention Benchmarks for Private B2B Companies This benchmark varied by ACV.
Do you have a Software as Service (Saas) company and haven’t developed any marketing strategies yet? SaaS content marketing is an important part of conquering visibility and showing the importance of your service. . The importance of SaaS Content Marketing? 10 Saas Content Marketing strategies to implement.
When it comes to developing SaaS platforms, the development lifecycle takes a different course. This is essentially because SaaS solutions are inherently different from other forms of software systems in nature. What is SaaS Development? 8 Steps of SaaS Software Development – How to Develop a SaaS Product.
What does this mean for B2B SaaS businesses? In our webinar, 2022 SaaS retention benchmarks , SaaS Capital Manager Director Rob Belcher shares the results from their 11th annual B2B SaaS benchmarking survey. It’s the largest survey of private SaaS companies in the world with over 1,500 responses.
More and more SaaS businesses are realizing the value of having a customer success team to ensure the continued success of their customers. Successful customers are more likely to renew and pay more through renewals and expansion, ensuring a steady revenue growth for SaaS businesses. Number of case studies generated.
SaaS companies, however, have more to lose than your local grocery store if those customers don’t sign up for more. Use this guide on how to improve free trial-to-paid conversions to help you increase your SaaS free trial conversion rate. How to calculate your SaaS free trial conversion rate. Help free trial users succeed.
As Customer Success professionals you might find yourself building out something completely new at your organization, or just trying to break the status quo on what’s been done in order to help drive growth and expansion for your SaaS organization. How to crush SaaS customer onboarding: a roundup of expert advice.
More and more SaaS businesses are realizing the value of having a customer success team to ensure the continued success of their customers. Successful customers are more likely to renew and pay more through renewals and expansion, ensuring a steady revenue growth for SaaS businesses. Number of case studies generated.
Developing strategies to learn how to sell SaaS B2B can be challenging. The SaaS (Software as a Service) area also has particularities that need to be taken into consideration. But, in terms of B2B SaaS, that’s different. . B2B SaaS buyers usually are looking for one specific product that can solve their pain points.
The complete 2023 Customer Success Leadership Study (download here) is based on a survey of 1,250 respondents, presented by ChurnZero, ESG , SaaStr , and HubSpot. The complete 2021 Customer Success Leadership Study ( Q&A | webinar ) is based on a survey of 632 respondents, presented by ChurnZero, ESG , and Higher Logic Vanilla.
For a SaaS business, product adoption is one of the leading indicators of a successful and growing business. Reflecting on the fact that customer retention is the backbone of SaaS. Most SaaS companies start measuring User adoption by tracking only those behavior that indicates if a customer achieves the goals for which they came.
The foundation that he and our other brilliant co-founder Mehdi Samadi laid out in the early days after their PhD studies at Carnegie Mellon University still endures to this day. Rory is a legend in B2B SaaS investing and that acclaim is well-earned. Justin combines brilliance and humility in a way I have never seen before.
While most studies advise not sending out surveys on Weekends, Experian’s research shows the opposite. Convertful carried out a similar study in 2019 , which showed that the best time for emails in the professional services industry, e-commerce, and Saas is 10 a.m, Source: Experian Information Solutions. respectively.
We organize all of the trending information in your field so you don't have to. Join 34,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content