Natalie Petouhof

NOVEMBER 10, 2016

Tweet Searches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Nearly 40% of Millennials are using ad block applications and their use is growing fast according to a study by PageFair & Adobe. So how does a company get their target customer’s attention?

Advertising 40

Advertising Strategic Value Marketing Analytics 40

ChurnZero

JANUARY 25, 2024

Skillset 1: Sales acumen In 2024, driving revenue is a primary responsibility of CS. This means that sales acumen is no longer just a bonus for CS professionals—it’s a new baseline for many companies. Customer success manager roles The CSM role is becoming more strategic, with increased responsibility for driving revenue.

Education 52

Education Upselling SaaS Consulting 52

Tenfold - Contact Center Blog

NOVEMBER 30, 2017

With evolving customer expectations and service complexities, contact centers are poised to deliver strategic value and profitability to organizations. A study from NewVoiceMedia indicates that companies lose more than $62 billion due to poor customer service. No company can afford to be a customer service laggard.

Call Center 56

Call Center Customer Support Customer centricity Contact Center 56

ChurnZero

MARCH 12, 2021

Ideally, the sales rep who closes the deal introduces you (the CSM) to their buyer. You start having a conversation at or slightly before the point of sale. You keep that conversation strategic. All those strategic items are interesting to executives. This comes from me being a sales rep in the past.

Upselling 59

Upselling Personalization Sales Strategic Value 59

ChurnZero

JANUARY 4, 2019

Begins in pre-sales to help ensure success factors are established during the sales process. These will be personalized, but technology-based, and will help CSMs to focus on the areas where they can provide proactive, strategic value to their customers.” Internally owned by the CSM, and collaborated on across teams.

SaaS 49

SaaS Chief Customer Officer Education Consulting 49

SmartKarrot

DECEMBER 29, 2020

Collaborate with Sales to lead annual and quarterly business planning cycles. Develop, grow, and maintain the relationship between the Tealium and clients, with a focus on client retention, sales and revenue growth. Manage your high-value customers to identify whose usage of LimeSpot products can be improved.

Best practices 10

Best practices Strategic Value Accountability Coaching 10

SmartKarrot

JUNE 16, 2020

Start by identifying customers who contribute a significant amount of revenue to your portfolio, or have significant growth potential, or have some other significant strategic value (live case study in specific vertical, huge brand logo etc.) and ensure these are agreed upon internally and tracked separately. #2

Best practices 10

Best practices SaaS Accountability Management 10