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The Customer Experience Is Your Best Marketing

ShepHyken

But, today a good website is about offering up new content, sometimes daily (or even more often), in the form of articles, white papers, videos and even games. If it was good, it might prompt a customer to pick up the phone or email an inquiry. Customers can post comments and interact. It’s all about engagement with the customer.

Marketing 335
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For Employees and Customers, Should the Goal Be Higher Engagement or Higher Experience Value?

Beyond Philosophy

Whenever encountering white papers that conflate the connection between employee engagement and happy customers, the above questions need to be asked. Those question are: 1) Really? and, 2) Where’s the consistent proof for individual companies? Further, there is no specific connection to the emotional drivers of employee experience.

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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. Our research took us into the design, marketing, sales teams of 30 enterprise organizations.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

For instance, a 2009 social media use study by MarketingSherpa found that, among customers, learning about special offers and sales was a prime motivator for consumers to connect with companies through social media. Flexibility, and maintaining an approach that responds to changing stakeholder dynamics, is key.

B2C 341
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AI for Business Outcomes: Selecting the Right Tools to Drive Results

DMG Consulting’s new white paper examines the ways generative AI (GenAI) and automation can be applied to drive significant business outcomes — and the tools and applications to consider to make that happen. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. But, there is little that is really new or trailblazing in this idea.

Airlines 360
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Guest Blog: How to Use Social Media to Provide Great Customer Service

ShepHyken

Brooke Harper is a seasoned writer and sales consultant and has written hundreds of articles and white papers covering all aspects of B2B sales, phone marketing, and advanced sales strategy. This is a simple and effective way to make each customer feel that their time and patronage is valued.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Top 3 Ways to Forecast for Your Contact Center

Forecasting is no easy task. It can be difficult to schedule the right amount of agents at the right time. Download our ebook to learn how to reduce overstaffing and understaffing, lower customer wait times and improve the customer experience with proper forecasting.