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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

In fact, in a three-year study, companies that implemented a well-designed customer success program saw a 91% return on investment and more productive CX teams. Account management Offer workshops on relationship-building, active listening, and consultative selling for identifying upsell or cross-sell opportunities.

B2C 346
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How Surveys Help in Making Data Driven Decisions

ProProfs Blog

In its data-driven marketing survey in 2015, Gartner reported that companies would migrate towards making their decisions based on quantitative data. A study by the Boston Consulting Group showed that companies that followed a data-driven approach to decision making could expect an increase of 20-30% in their earnings. The “why?”

Surveys 122
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5 Smart Ways to Use Your NPS Survey Results

GetFeedback

The results from Net Promoter Score (NPS) surveys are the most underutilized tool in business. Okay, it’s a bold statement, but the potential locked up inside your NPS survey results is huge. Here are 5 ways to turn your NPS survey results into actionable insight. Combine NPS survey results with your CRM.

Surveys 98
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Guest Post: Could Customer Experience Gaps be Limiting Your Profitability?

ShepHyken

Some studies report that 73% of customers will switch brands after multiple bad experiences—and over half will switch after just one bad experience. A reduced average customer lifetime value can be financially crippling for your company.

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Guest Post: Combine Customer Service and Customer Experience to Grow Your Business

ShepHyken

According to a recent study, it was found that as much as 86% of buyers were willing to pay more for better customer experience. InVision, the world’s foremost CX designer, can vouch for this as it used NPS surveys to keep a pulse on customer sentiment and pinpoint the areas where they could improve their platform.

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Is NPS Just Another Question In Your Customer Feedback Survey? Oops!

Customer Guru

Are you adding NPS as just another question in your customer satisfaction survey? Measuring NPS by asking the ‘Ultimate question’ is a good start, however, when an organisation sets out to implement it as a measure of customer loyalty, it should be especially wary of considering it as just another question in the feedback survey.

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Mastering Customer Journey Mapping: Strategies for Success

Interaction Metrics

While not discussed in the roundtable, heres a case study widely seen as a customer journey mapping success: Starbucks Case Study Objective : Starbucks needed to pinpoint areas for enhancing its in-store and digital experiences, so they used customer journey mapping. Or, in our words, bad data in, bad insights out.