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Guest Post: Are Customer Surveys the Best Way to Receive Feedback About Your Brand?

ShepHyken

He shares the challenges and limitations of using surveys to gather feedback about customer experience. Surveys will always be a critical component of a brand’s customer engagement strategy. However, surveys are not the end all be all of improving your customer experience. Surveys don’t tell the whole story .

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25 customer satisfaction survey questions and examples

Callminer

Looking to optimize your customer satisfaction surveys? Read this blog for questions and examples to help flesh out your own strategy.

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Stop Sending Me Surveys Unless You Care What I Have to Say!

ShepHyken

I’m getting survey fatigue. In the past, companies have sent me surveys that were so long I became tired – or fatigued – at some point during the survey, and as a result, I wouldn’t complete it and therefore the company never received my feedback. We’ve covered survey length before, and that’s not what this is about.

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Lesson #17 Revisited: The Survey Is Dead. Long Live the Survey! (And AI is Helping)

PeopleMetrics

Theres been plenty of talk about the death of surveys, but lets be clearsurveys are far from dead! I am sure many of you can appreciate this given the number of surveys you probably receive on a weekly or even daily basis. Surveys are evolving into smarter, more dynamic tools for capturing customer feedback.

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The US Customer Experience Decision-Makers Guide 2022-23

Business and consumer surveys carried out in the course of the research for this guide show that while improving the customer experience is high on the agenda for many organizations, most businesses are still a long way from where they want to be. Survey studies by B2B and B2C CX future strategy

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The Best Customer Feedback Survey Incentives

Genroe

Sitting with management at the final review for your customer survey questionnaire someone is going to ask about the incentive for survey completions. It’s a good question but what is the right answer? It depends on a lot of factors.

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Lesson #26 Revisited: The Hidden Cost of Cheap, Generic Surveys—And How AI Could Change That

PeopleMetrics

A company investing in VoC clearly cares about the customer experiencebut if your survey looks like an afterthought, what message are you really sending? Remember, the survey experience IS part of the customer experience! Customers notice when a survey is slapped together with a generic, low-budget tool. The result?

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3 Ways Brick-and-Mortar Retailers Can Improve Customer Experience

Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.

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The Verint Experience Index: Retail

This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Reports of the death of in-store shopping have been greatly exaggerated. Retail customers value price above everything, but the importance of other factors varies for different brands.

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The Inner Circle Guide to Remote & Hybrid Contact Center Solutions

43% of survey respondents were using homeworking, with 5% running a pilot scheme or about to set one up. The new hybrid model emerging creates the opportunity to maximize the positives while reducing some of the negative attributes of remote working.

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The Open CCaaS Advantage Report

When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? It’s no longer the engagement channel leading CCaaS conversations.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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NEW! 2023 State of CX Research Report Just Released!

Part II of The Northridge Group’s State of CX 2023 report reveals 93% of business leaders surveyed believe their companies make it easy for customers to resolve issues. Only 66% of customers agree.

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Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect. How habits are solidifying. Where to focus to drive the greatest impact. Special features on grocery and convenience stores!

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.