Remove Accountability Remove B2C Remove Upselling
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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Many of the same principles in a B2C loyalty program apply to B2B. How to Upsell and Cross-Sell (4 Best Practices) by Jared Atchison. That’s the famous McDonald’s upsell question. That question has accounted for millions and millions of extra sales. It’s an upsell, and one that makes the customer glad they bought.

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Account management Offer workshops on relationship-building, active listening, and consultative selling for identifying upsell or cross-sell opportunities.

B2C 360
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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 118
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Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

Simply put, B2B support is significantly different than B2C support. Customer Success / Account Management – Outside of support, this team interacts with customers the most frequently. This week we feature an article by Robert C. This information can also benefit other departments.

B2B 289
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Double Your Sales with Awesome Live Chat Upselling Techniques

Comm100

Before you roll your eyes and point out that you don’t have a magic lamp to rub, consider your upselling game. Do you really know how to upsell? Maybe you’ve just been going about upselling the wrong way, with awkward timing and subpar recommendations. Find Appropriate Upsells. Have you even been trying?

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The SaaS Debate: Who Owns the Renewal and Upsell? Customer Success vs. Sales

ChurnZero

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. Their main arguments include: Humans are wired for reciprocity and Customer Success is best suited to make deposits and withdrawals from the “relationship account”. How does that make you feel?

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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement. What Is Customer Loyalty?

B2B 111