article thumbnail

When B2B and B2C Key Performance Metrics Flatlineā€¦.

Beyond Philosophy

The first, a B2C example, involves a major player in the cable television industry. As a core performance metric, customer bonding is very much alive and well in both B2B and B2C products and services. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining. appeared first on.

B2C 257
article thumbnail

Guest Blog: The Customer Experience is Not Just for B2C

ShepHyken

If youā€™ve been habituated to think that the customer experience (CX) is strictly for B2C (business serving customers) verticals, youā€™re not alone. Relationship building is just as crucial in B2B as in B2C for some very good reasons. Customer mapping is just as essential for B2B as it is for B2C.

B2C 38
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Top Customer Service Articles of the Week 9-13-2021

ShepHyken

Why B2B Customer Experience is Just as Vital for Growth as B2C by Gal Oron. They claim they arenā€™t the same as B2C, so many of the ideas about customer service and CX donā€™t apply. My Comment: I hear it over and over again from B2B leadership.

article thumbnail

How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 118
article thumbnail

The US Customer Experience Decision-Makers' Guide 2022-23

Survey studies by B2B and B2C CX future strategy In this guide, you'll find various findings and suggested strategies for maximizing the customer experience while improving profitability and managing cost. Download today to learn the key steps to improve your customer experience strategy!

article thumbnail

Amazing Business Radio: Carla Guzzetti

ShepHyken

B2B or B2Cā€¦CX is CX . She shares how companies can design a better experience, in B2B and B2C industries, by focusing on the individual needs of their customers and employees. Whether you are in the B2B or B2C space, think of the end consumer. How does innovation create value?

B2C 60
article thumbnail

Understanding the B2B Customer Journey and How It Differs from B2C

Totango

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, weā€™ll look at the B2B vs. B2C customer journey to see whatā€™s the same and whatā€™s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 118
article thumbnail

Developing and Executing Effective CX Metrics, Measurements and ROI

Speaker: Bob Azman, Founder and CXO, Innovative CX Solutions, LLC

It will also cover the type of VOC measurements that can be utilized in any business environment, be it B2B, B2C, or B2B2C. This session will cover key metrics used to determine ROI.

article thumbnail

Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.