Remove B2C Remove Marketing Remove Upselling
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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. Many of the same principles in a B2C loyalty program apply to B2B. How to Upsell and Cross-Sell (4 Best Practices) by Jared Atchison. That’s the famous McDonald’s upsell question. Absolutely!

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

This week, we feature an article by Devin Pickell, Growth Marketing practitioner and head publisher of Do I Need SEO. The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Regularly update training materials based on customer feedback.

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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

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5 Top Customer Service Articles For the Week of June 12, 2016

ShepHyken

Marketers rejoiced because they now have additional characters with which to include photos, videos, and polls. 24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands by Clutch. When Upselling Makes for a Bad Customer Service Experience by Conversational. In the right situation, upselling is great service.

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Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

Simply put, B2B support is significantly different than B2C support. It’s also not uncommon for other departments such as Sales, Onboarding, and Marketing to have access to support software as well. Teams should integrate support software with development tools, sales tools including CRM technology, and marketing communication tools.

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5 Essential Steps to Find Upsell and Cross-Sell Opportunities With Journey Analytics

Pointillist

JetBlue has in the past made as much as an additional $140million in revenue through its upsell program called ‘Even More Space.’. There are many such examples of B2C and B2B companies that are using upsell and cross-sell opportunities to generate profits. In this post, I take a detailed look at: What is upsell and cross-sell?

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The SaaS Debate: Who Owns the Renewal and Upsell? Customer Success vs. Sales

ChurnZero

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. Why would we replicate that awful and uncomfortable experience we have in the B2C world with our B2B buyers? They sit down and start scribbling down payments and interest rates in a two-by-two square.