article thumbnail

How AWS Sales uses generative AI to streamline account planning

AWS Machine Learning

Every year, AWS Sales personnel draft in-depth, forward looking strategy documents for established AWS customers. These documents help the AWS Sales team to align with our customer growth strategy and to collaborate with the entire sales team on long-term growth ideas for AWS customers.

article thumbnail

How AWS sales uses Amazon Q Business for customer engagement

AWS Machine Learning

In the same spirit of using generative AI to equip our sales teams to most effectively meet customer needs, this post reviews how weve delivered an internally-facing conversational sales assistant using Amazon Q Business. The following screenshot shows an example of an interaction with Field Advisor.

Sales 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Guest Blog: Building a Customer-Centric Culture Around CRM Software

ShepHyken

This week we feature an article by Dawn Gucciardo who took my model of Six D’s to Creating a Customer-Centric Culture and applied it to developing and implementing a CRM software. – Shep Hyken. The same goes for developing and implementing a CRM software! The same may be described for developing and implementing a CRM software.

article thumbnail

Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

And more importantly, how can you ensure that it’s not costing you sales? One way to align these two things is by providing omnichannel engagement or employing a contact center CRM. . What is a contact center CRM? . Some of the benefits of using a contact center CRM include:  . What is omnichannel engagement? .

Sales 317
article thumbnail

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

article thumbnail

Guest Post: How Does Software Enhance the CRM of Your Business?

ShepHyken

He shares the 5 ways a CRM can influence the customer and business part of your organization. What is CRM? . CRM is the abbreviation for customer relationship management. The CRM system covers sales, business development, marketing, recruiting, etc., Why do you need CRM? . from all platforms in one place.

CRM 187
article thumbnail

How to Execute the Optimal Customer Experience with John Durocher

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How can companies integrate their sales and support teams to enhance customer interactions? How can small businesses enhance customer support after a sale? Customer experience doesn’t stop after a sale.

article thumbnail

How to Overcome the Pain Points of Your CRM

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Leading integrations that fit directly into your CRM and workflow.